Switzerland returns sacred cultural artefacts to SA’s Nkuna royal family

Source: Government of South Africa

By Dikeledi Molobela 

Bern, Switzerland – In a deeply symbolic gesture of cultural respect and friendship, Switzerland has voluntarily returned three sacred cultural artefacts belonging to South Africa’s Nkuna royal family. 

The handover, conducted during President Cyril Ramaphosa’s State Visit to Switzerland, marks a significant moment in the ongoing effort to restore African heritage to its rightful custodians.

The cultural goods – a carved wooden stick, a divination basket, and a bovine astragalus amulet – were originally owned by the Nkuna royal family of Limpopo and used in ritual and spiritual ceremonies dating back to the 19th century.

The items were part of the collection of the Ethnographic Museum of Neuchâtel (MEN) and were returned to South Africa voluntarily by the City of Neuchâtel following years of dialogue and cooperation between the museum, the Nkuna family and cultural authorities.

“Yesterday, in Neuchatel, sacred artefacts of the Nkuna royal family began their journey home after more than a century. More than pieces in a museum, these objects carry the memory of generations and the identity of a people.

“This act of repatriation speaks to who we are – both Switzerland and South Africa. It speaks to our shared belief that dialogue can heal what conflict has broken, and that the dignity of every human being transcends borders and time,” President Ramaphosa said during his address earlier on Wednesday. 

The Nkuna family, represented by Petronella Nobantu Mokoena, Abel Mxolisi Shilubane, Sipho Thammy Shiluvana, and Slate Shiluvane, joined President Ramaphosa, Swiss President Karin Keller-Sutter, and Aurélie Carré, Director of the Ethnographic Museum of Neuchâtel, for the formal presentation. 

The three artefacts hold deep symbolic and spiritual significance. A carved wooden stick, believed to have belonged to Regent Nkuna Mankhélou around 1850, represents pre-European indigenous art and leadership.

A divination basket containing bones and shells known as “Boula” or “Nhlolo” was used by healers in traditional medicine and fortune-telling rituals.

A bovine astragalus amulet, once part of a sacred altar, symbolises protection and ancestral power; it was among four cattle sacrificed following a historic battle and later preserved by Prince Mankhélou Shilubane.

The items were originally collected in South Africa by Protestant missionary Henri-Alexandre Junod (1863–1934) from Neuchâtel, who lived and worked in the region from 1889 to 1921. 

Historical records show that Junod purchased the items directly from the royal family and expressed great admiration for their culture and traditions. 

In 2016, descendants of the Nkuna family initiated contact with the museum to request the return of the artefacts, describing them as essential parts of their spiritual heritage. The museum responded positively seeing it as an opportunity not just for restitution, but also for a broader collaboration in cultural research and knowledge exchange.

The Federal Office of Culture (FOC) supported the process, emphasising its importance as a gesture of mutual respect and cultural diplomacy. The return of the artefacts is viewed as the beginning of an ongoing partnership between the museum, South African cultural institutions, and the Nkuna community.

According to the Swiss authorities, the voluntary return highlights Switzerland’s growing commitment to ethical cultural cooperation and the recognition of Africa’s rich heritage.

As part of the State Visit, President Ramaphosa and President Keller-Sutter viewed the artefacts alongside members of the Nkuna family, symbolising a bridge between past and present and between two nations united by a shared commitment to respect, reconciliation, and cultural renewal. – SAnews.gov.za

SA, Switzerland deepen ties with five cooperation agreements

Source: Government of South Africa

By Dikeledi Molobela 

Bern, Switzerland – South Africa and Switzerland on Wednesday signed five cooperation agreements aimed at deepening bilateral relations across key sectors including trade, education, culture, sustainable development, and peace mediation.

This comes as President Cyril Ramaphosa is on a two-day State Visit at the invitation of President Karin Keller-Sutter of the Swiss Confederation.

The signing ceremony followed official talks between President Ramaphosa and President Keller-Sutter at the Bernerhof in Bern, where the two leaders and their delegations discussed ways to advance collaboration at both bilateral and international levels.

Before the talks, the Presidents walked together from the Swiss House of Parliament to Bernerhof, accompanied by ministers and senior officials from both countries. 

The discussions were attended by Minister of International Relations and Cooperation Ronald Lamola, Minister of Higher Education and Training Blade Nzimande, Minister Buti Manamela, Deputy Minister Zuko Godlimpi, senior advisors, ambassadors, and officials.

Opening the meeting, President Keller-Sutter welcomed President Ramaphosa and his delegation. In his response, President Ramaphosa expressed appreciation for Switzerland’s hospitality and the strong foundations of cooperation built between the two countries throughout the year.

“Let me thank you very much for the incredibly warm welcome that you have shown us. We are truly honoured and well welcomed, the hospitality that you have shown to us as South Africa is something that we really appreciate.

“Our get together at four occasions just this year have laid a very good foundation for a very strong and enduring relationship between our two countries… This in many ways is quite historic,” President Ramaphosa said.

Following their discussions, five key cooperation documents were signed by members of the Swiss Federal Council and South African Cabinet Ministers. 

The first agreement, a Letter of Intent between the Federal Department of Foreign Affairs of Switzerland and the South African Department of International Relations and Cooperation, focuses on cooperation in international peace mediation and strengthening democratic resilience. It was signed by Minister Lamola and Swiss Federal Councillor Ignazio Cassis.

The second agreement, a Joint Declaration of Cooperation between the Federal Department of Economic Affairs, Education and Research of Switzerland and the Department of Higher Education and Training of South Africa, establishes collaboration in Technical and Vocational Education and Training (TVET). It was signed by Minister Manamela and Federal Councillor Guy Parmelin.

The third agreement, a Joint Statement on Economic Cooperation, reaffirms the two countries’ intention to resume and advance negotiations on modernising the free trade agreement between the European Free Trade Association (EFTA) and the Southern African Customs Union (SACU). It was signed by Deputy Minister Godlimpi and Federal Councillor Parmelin.

The fourth agreement, a Memorandum of Understanding on cooperation in urban sustainable development in South Africa, provides for a Swiss contribution to a South African urban development programme aimed at boosting the economy. It was signed by Minister Lamola and Federal Councillor Parmelin.

The fifth agreement, a Memorandum of Understanding on cooperation in the field of arts, culture and heritage, seeks to intensify cooperation in cultural exchange and heritage preservation. It was signed by Minister Manamela and Federal Councillor Elisabeth Baume-Schneider.

According to the Swiss Federal Council, the State Visit by President Cyril Ramaphosa serves as an opportunity for Switzerland and South Africa to strengthen relations.

“On Wednesday, 29 October, five documents on future cooperation were signed. Prior to that, the South African President was received by the full Federal Council. Official talks focused on bilateral relations and cooperation between the two countries at international level,” the Swiss government said. 

Both countries commended the breadth and intended strengthening of relations, with the Swiss delegation emphasising South Africa’s important role in international forums such as the United Nations and the Group of Twenty (G20).

Discussions also covered trade and business relations, economic development cooperation, science and research partnerships, as well as cooperation in mediation, democratic resilience and cultural exchange.

The two governments hailed the visit as the beginning of a new chapter in South Africa–Switzerland relations, one that deepens collaboration, drives innovation, and promotes shared prosperity through sustainable development and inclusive growth. – SAnews.gov.za

Remarks by President Cyril Ramaphosa to the Swiss House of Parliament in Bern, on the occasion of the State Visit to Switzerland

Source: President of South Africa –

Your Excellency, Ms Karin Keller-Sutter, President of the Swiss Confederation;
Honourable Members of the Federal Assembly;
Distinguished guests;
Ladies and gentlemen;

It is a great honour for me to speak here at the esteemed Parliament of the Swiss Confederation.

Yours is a country that is admired around the world for its democracy, prosperity and commitment to peace.

On behalf of the people and Government of South Africa, I convey my deep appreciation for the kind invitation, the warm welcome and the enduring friendship between our two nations.

Yesterday, in Neuchatel, sacred artefacts of the Nkuna royal family began their journey home after more than a century.

More than pieces in a museum, these objects carry the memory of generations and the identity of a people.

This act of repatriation speaks to who we are – both Switzerland and South Africa.

It speaks to our shared belief that dialogue can heal what conflict has broken, and that the dignity of every human being transcends borders and time.

South Africa remembers the Swiss citizens and organisations that stood with us in our darkest hours under apartheid.

This solidarity planted the seeds of friendship and cooperation.

South Africa and Switzerland are nations that believe in a just and peaceful global order.

We believe in the founding principles of the United Nations Charter.

We support joint solutions to common problems. We value multilateralism and the fair and consistent application of international law.

We believe that peace is not merely the silence after the guns have stopped.

Peace is about justice and development. It is about communities flourishing and economies growing.

South Africa supports Switzerland’s efforts to promote peace through mediation and diplomacy.

We welcome your active role in conflict prevention and humanitarian relief around the world.

Just as we share a desire to work together to build a better world, so too do we seek a partnership to realise the potential of our people.

Switzerland is one of South Africa’s main trading partners and a leading source of foreign direct investment.

Swiss investors are creating opportunities in South Africa, transferring knowledge and driving transformation – from finance to renewable energy, from pharmaceuticals to advanced manufacturing.

South Africa’s renewable resources combined with Swiss expertise in clean technology and sustainable finance can lead the way to a future that is green, just and inclusive.

Our commitment to infrastructure, industrialisation and digital innovation opens vast horizons for partnership.

Together, we can prove that economic growth and environmental stewardship are not adversaries but allies.

Together, we can drive empowerment.

Our vision embraces women taking their rightful place in the economy, young people igniting innovation and small enterprises growing into mighty engines of prosperity.

We see education, research and skills development as investments in human potential.

Our universities and research institutions are bridges between our peoples.

As South Africa and Switzerland, we must strengthen our cooperation in international fora, ensuring that the voices calling for peace drown out the drums of war.

We must deepen our economic ties, transforming investment into changed lives and strengthened communities.

The challenges facing our world are formidable, from war and conflict to inequality to climate change. But we have shown that we have the determination and the means to overcome these challenges.

This visit marks a beginning of the next chapter of our relationship.

This will be a chapter defined by lives transformed, thriving partnerships and a world that us more just, more peaceful and more sustainable.

Thank you for your friendship, your vision and your commitment to building a better world.

I thank you.

Switzerland hails SA’s visit as a new chapter in relations

Source: Government of South Africa

By Dikeledi Molobela 

Bern, Switzerland – President Cyril Ramaphosa’s State Visit to Switzerland has been described as a historic moment reaffirming the enduring partnership and shared values between the two nations.

Speaking during an official ceremony at the Swiss House of Parliament in Bern, President Karin Keller-Sutter said it was an honour to host a South African President for the first time on a State Visit, marking a new chapter in Swiss–South African relations.

“While Nelson Mandela officially visited Switzerland in 1997, today is the first time that Switzerland is hosting a South African President for a State Visit. And this State Visit is particularly important. It symbolises the longstanding partnership between Switzerland and South Africa, matured through decades of dialogue, cooperation, and mutual respect,” President Keller-Sutter said.

She said that history appeared to repeat itself as President Ramaphosa strengthened relations through frequent engagements this year.

“More than 8000 kilometres lie between Bern and Pretoria. And yet, from the alpine peaks to the plateau of the highveld, the distance between Switzerland and South Africa is relative, thanks to the similarities and close relationship between our two countries. 

“And it’s therefore no coincidence that we’re seeing each other for the fourth time already this year. I had the honour and pleasure of meeting you in January in Davos, in February in your country, in September in New York and now, as I welcome you to Switzerland for the second time,” she said. 

President Keller-Sutter said Switzerland’s relationship with South Africa was built on mutual trust and a shared commitment to peace, democracy, and sustainable development. 

She acknowledged that, like all longstanding partnerships, the relationship had endured difficult periods in history but had since evolved into one of constructive cooperation and respect.

“I am therefore very pleased that today our relationship reflects the spirit of two countries which, though located on different continents, share varied and vibrant bilateral relations,” she said.

The Swiss President highlighted the depth of collaboration between the two nations, pointing to strong economic, scientific, and cultural ties.

“In trade, South Africa is a prime trading partner on the African continent. Our countries exchange more than US$4 billion worth of goods. More than 100 Swiss companies are active in South Africa, creating more than 50 000 jobs. South Africa is the first destination for Swiss foreign direct investment in Africa,” she said.

Switzerland views South Africa as a strategic partner in trade and economic cooperation, she said, noting that discussions were underway to modernise the free-trade agreement between the two countries.

“Our countries can count on a broad set of agreements to facilitate trade and investment. And in view of current global developments, it is worth noting that already in 1997, Switzerland exempted most South African industrial goods and certain agricultural products from import duties. 

“I am confident that this State Visit will also help jump-start the ongoing discussions to modernise our free trade agreement,” the President said.

President Keller-Sutter expressed satisfaction that ministers from both sides would sign five new agreements aimed at deepening cooperation in trade, diplomacy, vocational training, and culture.

“Our relationship does not limit itself to trade. Our ministries of foreign affairs work together closely on a number of projects and activities, bilaterally as well as in international fora,” she said.

She praised South Africa’s role in peacebuilding and mediation, noting that its experience in overcoming apartheid made it uniquely positioned to contribute to global conflict resolution.

“In the current geopolitical context – marked by a rising tendency to resort to political hatred, polarisation, and even armed violence and war to deal with differences – it is all the more important to promote and defend mediation and democracy to help prevent and resolve conflicts. 

“South Africa, with its history and experience of overcoming apartheid, is best placed to understand the importance of mediation and to support other countries in their search for peaceful conflict resolution.”

She was therefore pleased a declaration of intent would be signed to strengthen cooperation in mediation and promoting democracy. 

“Our countries have the background, the experience and now the institutional framework to work together internationally to jointly promote peacebuilding efforts,” she said. 

She further noted that collaboration in science and culture was flourishing, pointing to the Square Kilometre Array Observatory (SKAO) as a prime example of international cooperation advancing human knowledge.

“Since 2022, our countries have worked together on the Square Kilometre Array Observatory, a globally significant project aiming to build the largest radio telescope ever constructed. This project illustrates what is possible through knowledge and scientific cooperation: bringing nations and people together and opening perspectives for the future.”

President Keller-Sutter concluded her remarks by reaffirming Switzerland’s commitment to strengthening bilateral relations and commending President Ramaphosa’s visit as a significant and long-awaited milestone.

“It is an important symbolic step in our bilateral relations. Additionally, the five agreements being signed today – in trade, vocational training, diplomacy and culture – testify to our clear willingness to intensify our bilateral cooperation. Thank you, Mr President, for your presence here today,” she said. – SAnews.gov.za

President Ramaphosa hails Switzerland’s friendship and commitment to peace

Source: Government of South Africa

By Dikeledi Molobela

Bern, Switzerland – President Cyril Ramaphosa has lauded Switzerland for its enduring friendship with South Africa and its steadfast commitment to peace, democracy and prosperity, saying the two nations share a deep belief in dialogue, justice and global cooperation.

“Yours is a country that is admired around the world for its democracy, prosperity and commitment to peace. On behalf of the people and Government of South Africa, I convey my deep appreciation for the kind invitation, the warm welcome and the enduring friendship between our two nations,” President Ramaphosa said.

Addressing the Swiss Parliament in Bern on Wednesday, President Ramaphosa reflected on the historic repatriation of sacred artefacts of the Nkuna royal family from Switzerland to South Africa.

He described the gesture as a powerful act of healing and respect for human dignity.

“More than pieces in a museum, these objects carry the memory of generations and the identity of a people. This act of repatriation speaks to who we are – both Switzerland and South Africa. It speaks to our shared belief that dialogue can heal what conflict has broken, and that the dignity of every human being transcends borders and time,” he said.

The President paid tribute to the Swiss citizens and organisations that stood in solidarity with South Africans during the struggle against apartheid, saying this shared history had “planted the seeds of friendship and cooperation”.

He commended Switzerland’s global role in mediation, diplomacy and humanitarian relief. 

South Africa and Switzerland, he said, both believe that peace “is not merely the silence after the guns have stopped, but the presence of justice and development”.

“Peace is about justice and development. It is about communities flourishing and economies growing. South Africa supports Switzerland’s efforts to promote peace through mediation and diplomacy. We welcome your active role in conflict prevention and humanitarian relief around the world,” President Ramaphosa said. 

The President noted that both countries’ commitment to infrastructure, industrialisation and digital innovation opens vast horizons for partnership.

“Our vision embraces women taking their rightful place in the economy, young people igniting innovation and small enterprises growing into mighty engines of prosperity. Together, we can prove that economic growth and environmental stewardship are not adversaries but allies,” he said.

Earlier in the day, President Ramaphosa was received by Swiss President Keller-Sutter during a ceremonial welcome at the Federal Square in Bern.

The official proceedings began with a photo opportunity, followed by the introduction of the two delegations. The Swiss Army Military Band played the national anthems of countries before President Ramaphosa inspected the Guard of Honour. 

The two Heads of State then greeted members of the public during a walk to the Swiss House of Parliament’s Wandelhalle.

The day’s engagements form part of a State Visit aimed at strengthening political, economic and scientific ties between South Africa and Switzerland.

A key focus of the visit is the advancement of a youth cooperation framework, which seeks to promote training and capacity building to equip young people with the skills required in the modern economy.

South Africa is Switzerland’s key partner in science, research and technology on the African continent. Switzerland’s 2022 accession to the Square Kilometre Array Observatory (SKAO) deepened collaboration in space and radio astronomy, underscoring a shared commitment to global scientific advancement.

The relationship between the two countries remains long-standing and robust, built on constructive political dialogue, strong economic ties and collaboration in multilateral forums.

The visit marks what President Ramaphosa described as “the beginning of the next chapter” in South Africa–Switzerland relations, one defined by transformation, innovation and shared prosperity.

“This will be a chapter defined by lives transformed, thriving partnerships and a world that is more just, more peaceful and more sustainable,” President Ramaphosa concluded. – SAnews.gov.za 

G20 Town Hall Outreach Programme set for Thursday in Rustenburg

Source: Government of South Africa

Wednesday, October 29, 2025

The Department of International Relations and Cooperation (DIRCO), in partnership with the University of South Africa (UNISA) and the Rustenburg Municipality, will host a Town Hall Outreach Programme for the Group of 20 (G20) on Thursday, 30 October 2025. 

The event will take place at the Civic Centre in Rustenburg.

The engagement will occur under the theme: “Inclusive Economic Growth and a Just Transition for Sustainable Societal Development”.

According to the department, South Africa’s G20 Presidency, with the theme “Solidarity, Equality, Sustainability”, is a pivotal opportunity to influence global discussions and foster inclusive growth, peace, and sustainable development.

As the first African country to host the G20 Leaders’ Summit, South Africa aims to amplify Africa’s voice in global governance and economic reform discussions.

The department stated that this outreach forms part of the country’s efforts to take the G20 to the people, ensuring that communities, business formations, academia and civil society actively engage in conversations about how global economic decisions can translate into tangible local benefits.

“The engagement will focus on inclusive growth and the ’just transition,’ particularly in sectors such as mining, agriculture and tourism, with emphasis on how all societal segment groups, including women, youth, and local communities, can participate equitably in economic opportunities,” the advisory said. – SAnews.gov.za
 

Le Système Coca-Cola Génère Un Impact Économique De 724 Millions De Dollars Au Maroc Et Soutient Plus De 37 000 Emplois, Révèle Une Nouvelle Étude

Source: Africa Press Organisation – French

  • En 2024, le système Coca-Cola au Maroc a contribué à hauteur de 724 millions de dollars en valeur ajoutée à l’économie nationale, à travers l’ensemble de sa chaîne de valeur.
  • Le système et ses partenaires ont permis de soutenir plus de 37 000 emplois directs et indirects dans des secteurs aussi divers que le commerce de détail, l’agriculture, l’industrie manufacturière, le transport ou encore les services.
  • À lui seul, le système Coca-Cola a acheté pour 302 millions de dollars de biens et services auprès de fournisseurs marocains en 2024, renforçant ainsi la vitalité du tissu industriel local et la résilience des communautés à travers le pays.

Le système Coca Cola (https://Coca-ColaCompany.com/) au Maroc a annoncé les résultats d’une étude d’impact socio-économique complète, menée par le cabinet de conseil mondial Steward Redqueen, lors de l’inauguration de deux nouvelles lignes de production dans l’usine d’Equatorial Coca-Cola Bottling Company (ECCBC) à Casablanca.

Une étude indépendante conduite par le cabinet international de conseil Steward Redqueen met en lumière l’ampleur de la contribution du système Coca-Cola à l’économie, à l’emploi et au développement communautaire du Maroc.

L’analyse révèle que le système Coca-Cola au Maroc, composé de The Coca-Cola Company, de ses embouteilleurs autorisés, en collaboration avec un vaste réseau de fournisseurs, distributeurs et détaillants locaux, a généré 724 millions de dollars de valeur ajoutée à l’économie nationale en 2024.

À travers sa chaîne de valeur, le système a contribué à la création et au maintien de plus de 37 000 emplois, dont 2 273 emplois directs au sein du système lui-même, et plus de 35 000 emplois supplémentaires soutenus via ses partenaires, fournisseurs et clients. Autrement dit, chaque emploi direct généré par le système Coca-Cola se traduit par quinze emplois additionnels dans l’économie marocaine.

« Ces résultats confirment le rôle du système Coca-Cola comme un véritable moteur de valeur partagée au cœur de l’économie marocaine », a déclaré Farid Benchekroun, Directeur Général d’ECCBC Maroc. « Notre activité est intimement liée aux communautés locales, et nous restons pleinement engagés à créer des opportunités pour nos collaborateurs, nos partenaires et les citoyens que nous servons. »

L’étude souligne également le fort ancrage local du système Coca-Cola, qui a consacré en 2024 302 millions de dollars à l’achat de biens et de services auprès d’entreprises marocaines. Ces approvisionnements concernent des domaines aussi variés que la production de sucre, l’emballage, le transport ou la communication, illustrant la contribution du système Coca-Cola au dynamisme industriel du pays et son rôle de partenaire du développement économique national.

« Le Maroc constitue l’un de nos marchés les plus stratégiques en Afrique, où nous sommes solidement implantés depuis plusieurs décennies », a expliqué Charbel El-Beyrouthy, Directeur Général de The Coca-Cola Company, Maroc. « Notre vocation est d’apporter de la fraîcheur au monde tout en générant un impact positif. Cela passe par le soutien aux moyens de subsistance, la promotion de l’entrepreneuriat et l’investissement dans la résilience durable des communautés locales. »

Au cours des cinq dernières années, ECCBC Maroc a considérablement renforcé sa présence dans le Royaume, notamment à travers l’acquisition d’Atlas Bottling Company, confirmant ainsi son engagement durable à produire, distribuer et investir localement, tout en accompagnant le progrès social et économique du Maroc.

L’impact du système Coca-Cola s’étend bien au-delà de la seule sphère économique. Le Maroc compte parmi les pays bénéficiaires de l’initiative Africa Water Stewardship (https://apo-opa.co/3Jbpni9), un programme d’investissement de près de 25 millions de dollars déployé à l’horizon 2030 pour renforcer la sécurité hydrique dans vingt pays africains. Cette initiative vise à améliorer l’accès à l’eau potable, à protéger les ressources hydriques locales et à accroître la résilience climatique des communautés.

L’étude menée par Steward Redqueen a mesuré les impacts économiques directs, indirects et induits du système Coca-Cola au Maroc, en combinant les données opérationnelles de l’entreprise avec des sources économiques tierces fiables. L’analyse met en évidence la manière dont les activités locales de Coca-Cola se répercutent sur l’ensemble de l’économie, des agriculteurs cultivant la canne à sucre jusqu’aux détaillants vendant les boissons, en créant des emplois, générant des revenus et favorisant de nouvelles opportunités.

« Notre évaluation met en lumière l’étendue et la profondeur de l’empreinte économique du système Coca-Cola au Maroc », a affirmé Teodora Nenova, Directrice Associée chez Steward Redqueen. « Au-delà des contributions directes, c’est tout un écosystème de partenariats et de chaînes de valeur locales qui engendre un impact durable et à large portée. »

Distribué par APO Group pour Coca-Cola.

Media files

Qatar Participates in 8th Paris Peace Forum

Source: Government of Qatar

Paris, October 29, 2025

The State of Qatar participated in the eighth Paris Peace Forum, held in the French capital with the participation of global political leaders, diplomats, and representatives of international organizations and institutions.
HE Ambassador to the French Republic Sheikh Ali bin Jassim Al-Thani represented the State of Qatar at the event.
Qatar has been a supporting partner of the Paris Peace Forum since its inception, with this year’s edition organized in partnership with the Qatar Fund for Development, the Doha Forum, and the QatarDebate Center.
The forum focused on building new alliances for peace, people, and the planet, emphasizing the need for tangible and sustainable solutions to pressing global challenges – particularly the climate crisis. 

The Coca-Cola System Has an Economic Impact Of $724 Million Across Its Value Chain, Supporting More Than 37,000 Jobs in Morocco, New Study Shows

Source: APO

  • In 2024, the Coca-Cola system in Morocco contributed $724 million in value-added economic impact across its value chain. 
  • The Coca-Cola system and its value chain supported over 37,000 direct and indirect jobs in Morocco in sectors including retail, agriculture, manufacturing, transport and services. 
  • The Coca-Cola system purchased $302 million worth of goods and services from suppliers in Morocco in 2024, strengthening the country’s industries and communities.

The Coca‑Cola system (https://Coca-ColaCompany.com/) in Morocco announced the results of a comprehensive socio-economic impact study, conducted by global consulting firm Steward Redqueen, during the inauguration of two new production lines at Equatorial Coca-Cola Bottling Company’s (ECCBC) Casablanca facility.

This new independent study highlights the scale of the Coca-Cola system’s contribution to Morocco’s economy, employment, and communities.

The study reveals that the Coca-Cola system in Morocco – comprising of  the Coca-Cola Company and its authorized bottlers – alongside a broad network of local suppliers, distributors, and retailers, contributed $724 million in value-added economic activity in 2024.

Through its value chain, the Coca-Cola system supported over 37,000 jobs, including 2,273 direct jobs within the system and an additional 35,000 jobs supported through suppliers, partners, and customers. This means that for every direct job created by the system, 15 more jobs were supported across Morocco’s economy.

“These findings reaffirm the Coca-Cola system’s role as a driver of shared value in Morocco’s economy,” said Farid Benchekroun, Managing Director, ECCBC Morocco. “Our business is interconnected with local communities, and we remain committed to creating opportunity for our people, our partners, and the communities we serve.”

The study also highlights the Coca-Cola system’s strong local integration, with $302 million worth of goods and services sourced from suppliers in Morocco in 2024. This local procurement supports industries as diverse as sugar production, packaging, transportation, and marketing, reinforcing the Coca-Cola’s system role as a partner for growth in Morocco’s economic development.

“Morocco is one of our most strategic markets in Africa, where we have been present for decades,” said Charbel Beyrouthy, General Manager, The Coca-Cola Company, Morocco. “Our purpose is to refresh the world and make a difference, and this means working to support livelihoods, enable entrepreneurship and invest in the long-term resilience of local communities.”

Over the past five years, ECCBC has strengthened its footprint in Morocco through its acquisition of Atlas Bottling Company, underscoring its long-term commitment to invest, produce, and distribute locally while supporting Morocco’s social and economic progress.

The Coca-Cola system’s contribution extends beyond economic impact. Morocco is one of the beneficiaries of the Africa Water Stewardship Initiative (https://apo-opa.co/3Jbpni9), a nearly $25 million investment through 2030 to improve water security across 20 African countries. This work focuses on helping enhance access to safe water, protect local water resources, and build community climate resilience.

The study conducted by Steward Redqueen measured the direct, indirect, and induced economic impacts of the Coca-Cola system in Morocco, combining company operational data with trusted third-party economic sources. The analysis demonstrates how Coca-Cola’s local operations ripple across the economy – from farmers growing sugarcane to retailers selling beverages – creating jobs, generating income, and building opportunity.

“Our assessment clearly shows the depth and breadth of the Coca-Cola system’s economic footprint in Morocco,” said Teodora Nenova, Managing Partner at Steward Redqueen. “This is not just about direct contributions – it’s about the far-reaching value generated through local partnerships and supply chains.”

Distributed by APO Group on behalf of Coca-Cola.

Media files

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Press conference remarks by His Excellency President Cyril Ramaphosa during the State Visit to Switzerland, Bern, Switzerland

Source: President of South Africa –

Programme Director,
Madam President,
Your Excellencies, Members of the Federal Council,
Ambassadors,
Members of the media,

It is a great honour to be here today on the first South African state visit to Switzerland since the dawn of democracy in our country. 

This is an important milestone in our longstanding partnership and a testament to our mutually-beneficial relations. 
 
During our discussions today, we focused on international issues and the bilateral relations between our two countries.

We discussed cooperation in trade and investment, science and innovation, and higher education and training. 

We noted that Switzerland is one of our major trade, investment and economic cooperation partners and we agreed that this visit will give our relationship new momentum. 

This visit will not only raise the profile of our relations but contribute to better political and economic ties. It will foster greater cooperation and understanding between the people of Switzerland and South Africa. 

We note with appreciation that Switzerland has recently launched its new Africa Strategy for the period 2025-2028, reflecting its commitment to supporting democratic processes, good governance and development. 

We further noted Switzerland’s role in advancing peace and security within the United Nations and around the world, notably in various conflict areas on the African continent such as Mozambique, the Democratic Republic of the Congo and Sudan.

I also used the opportunity to commend the Swiss State Secretariat for Economic Affairs for their significant contributions to improving the lives of South Africans through various initiatives to foster economic growth, sustainability and inclusivity. 

The President and I had previously discussed the development of a youth cooperation framework and I look forward to our further engagement in this regard.

We thanked Switzerland for its public support to our G20 presidency and the priorities of inclusive economic growth, debt management, support for multilateral development banks, climate change and the reform of global governance institutions.

South Africa and Switzerland are aligned in our pursuit of a more sustainable and resilient future. 

We are pleased to sign two important instruments, promoting cooperation in arts, culture and heritage and in peace mediation and democracy resilience.

I conclude by thanking the Swiss Government for the constructive cooperation in the repatriation efforts of the heritage objects of the Nkuna Royal Family, which will now occupy their rightful place in Limpopo in South Africa.

Relations between South Africa and Switzerland have come a long way. From this State Visit, we are confident that they will go even further and achieve greater benefits for the people of both countries.

I thank you.