Seona Shand Shortlisted for Prestigious Athena Awards 2025

Source: APO

Seona Shand, Chief Operating Officer of the Scottish Africa Business Association (SABA) (www.AfricaScot.com), has been named as a finalist in the Women in Business Support and Consultancy Award category at the Athena Awards 2025, hosted by Business Women Connect Aberdeen.

The Athena Awards shine a spotlight on women across the North East and beyond who are breaking barriers, driving growth and making a tangible difference in their industries and communities. For Seona, being shortlisted in the Women in Business Support and Consultancy category reflects her dedication to helping businesses from all sectors and all sizes to unlock international opportunities, expand their horizons and take their first steps into global markets.

As Chief Operating Officer of SABA, Seona plays a central role in guiding Scottish businesses into new territories, providing expertise and insight that has already helped countless organisations build connections across Africa and beyond. Her leadership extends beyond her role at SABA, as she also sits on the Scottish Government’s Export Gender Gap Working Group, where she contributes to shaping fairer and more inclusive access to international trade for women and underrepresented groups.

Speaking about the shortlisting, Seona said: “It’s incredible to be shortlisted for another award this year, and I know this recognition is only possible because of the support I have from our CEO, Frazer Lang, and our board. Their trust allows me to focus on what I care about most — helping countless businesses take their first steps into international markets. I also want to wish the other shortlisted candidates the very best of luck. We’re all in this together and it’s inspiring to see the talent being recognised.”

While Seona now prepares for the final interview stage, she remains focused on her work supporting businesses to grow internationally and highlighting Scotland’s strengths on the global stage.

The winners of the Athena Awards will be announced later this year, but for Seona, the shortlisting alone is a reminder of the impact that collaboration, vision and a strong support network can have.

Distributed by APO Group on behalf of Scottish Africa Business Association (SABA).

About the Scottish Africa Business Association (SABA):
SABA is the preeminent non-political, Africa focussed, members trade organisation with an unrivalled board of experienced directors which promotes trade, investment and knowledge sharing between Scotland’s world class expertise and Africa’s priority sectors including energy, agriculture, the blue economy, healthcare, skills training and education by leveraging extensive commercial, trade, political and government contacts across Scotland and Africa.

As part of this, our team organises private meetings, round tables, seminars, conferences, global trade missions and offers market research, intelligence sharing and consultancy services.

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Basketball Africa League et Afreximbank étendent leur collaboration pluriannuelle visant l’autonomisation des jeunes professionnels en Afrique

Source: Africa Press Organisation – French

Basketball Africa League (BAL) (https://BAL.NBA.com/) et la Banque africaine d’import-export (Afreximbank), une institution financière multilatérale panafricaine de premier plan dédiée au financement et à la promotion du commerce intra et extra-africain, ont annoncé samedi l’élargissement de leur collaboration pluriannuelle pour lancer une série d’initiatives. Ces initiatives visent à autonomiser les jeunes professionnels du basketball en Afrique en améliorant leurs capacités financières. Elles visent également à soutenir les industries créatives du continent. 

L’élargissement de la collaboration a été annoncée lors de la quatrième Foire commerciale intra-africaine (IATF2025) en cours en Algérie par le président de la BAL, Amadou Gallo Fall, et Mme Kanayo Awani, vice-présidente exécutive en charge du développement du commerce et des exportations intra-africains à Afreximbank, lors d’une cérémonie de signature organisée dans le cadre du Creative Africa Nexus (CANEX) d’Afreximbank qui se tient sous les auspices de l’IATF2025.  

Avec cette expansion, Afreximbank s’appuiera sur le soutien que l’institution accorde déjà à BAL Advance : le programme de la ligue visant à renforcer les compétences financières et de leadership parmi les joueurs et les entraîneurs de la BAL, en introduisant “BAL Advance: Next Play” lors de la sixième saison de la ligue qui débutera en 2026. Grâce à des ateliers commerciaux ciblés et à des opportunités de réseautage stratégique, la nouvelle initiative aidera les joueurs et les entraîneurs de la BAL à développer leurs compétences entrepreneuriales et à mettre à contribution leurs perspectives uniques pour stimuler l’innovation et la croissance dans l’écosystème sportif africain. 

Pour la première fois, Afreximbank soutiendra également le développement de jeunes professionnels du sport grâce à BAL Future Pros, le programme annuel de la ligue visant à doter les jeunes talents africains des compétences, de l’expérience et des réseaux nécessaires pour réussir leur carrière. Les candidatures en ligne pour ce programme seront ouvertes en fin septembre sur les sites NBA Careers (https://apo-opa.co/4m9DAJA) et BAL(https://BAL.NBA.com/). Les participants sélectionnés seront intégrés dans différents départements de la BAL d’ici la fin de l’année. 

Après la cérémonie de signature, le Président de la BAL, Amadou Gallo Fall et M. Temwa Gondwe, directeur des activités créatives et de la diaspora d’Afreximbank, ont participé à une discussion et à un cours magistral sur le monde du sport, animées par Ian Mahinmi, champion NBA 2011 et ambassadeur de la BAL. La BAL et Afreximbank ont également organisé un camp BAL4Her pour 20 athlètes féminines de moins de 23 ans de la communauté locale au tribunal de Staouéli à Alger, les 5 et 6 septembre. 

Le Président de la BAL, Amadou Gallo Fall a déclaré : « Notre collaboration de longue date avec Afreximbank s’inscrit dans notre engagement à utiliser le basketball comme moteur de croissance économique et la BAL comme plateforme pour développer et mettre en valeur l’excellence africaine. Nous nous réjouissons de poursuivre notre collaboration avec Afreximbank afin de développer l’écosystème du basketball africain et, plus largement, l’industrie sportive du continent ».  

Commentant la collaboration élargie, Mme Awani a souligné l’importante contribution de la BAL à l’avancement du secteur créatif africain. 

Elle a déclaré : « Afreximbank s’engage à soutenir les principaux événements de réseautage et de réflexion de la BAL, notamment le Sommet annuel de l’innovation de la ligue. Nous soutiendrons également le lancement prochain d’une nouvelle série de contenus mettant à l’honneur les créateurs de mode africains dans le sport ».  

Distribué par APO Group pour Basketball Africa League (BAL).

Contacts :
Marie-Pierre Anamba Onana
responsable des relations publiques de la BAL
manamba@thebal.com  

Vincent Musumba
Responsable Communication et Événements d’Afreximbank (Relations Médias)
press@afreximbank.com 

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À propos de la BAL :
La BAL, fruit d’un partenariat entre la Fédération internationale de basket-ball (FIBA) et la NBA, est une nouvelle ligue professionnelle de basket-ball regroupant 12 équipes venues de toute l’Afrique. De son siège à Dakar, la BAL s’inspire des compétitions organisées en Afrique par la FIBA et marque la première collaboration de la NBA pour gérer une ligue hors Amérique du Nord. Les fans peuvent suivre la BAL sur Twitter, Instagram et Facebook (@ theBAL) et s’inscrire sur www.TheBAL.com pour rester informés de ses dernières actualités.  

À propos d’Afreximbank :
La Banque africaine d’import-export (Afreximbank) est une institution financière multilatérale panafricaine avec pour mandat le financement et la promotion du commerce intra et extra-africain. Depuis plus de 30 ans, la Banque déploie des structures innovantes pour proposer des solutions de financement qui soutiennent la transformation de la structure du commerce africain, accélérant l’industrialisation et le commerce intrarégional, stimulant ainsi l’expansion économique du continent. Fervent partisan de l’Accord de libre-échange continental africain (ZLECAf), Afreximbank a lancé le Système panafricain de paiement et de règlement (PAPSS), adopté par l’Union africaine (UA) comme plateforme de paiement et de règlement pour soutenir la mise en œuvre de la ZLECAf. En collaboration avec le Secrétariat de la ZLECAf et l’UA, la Banque a mis en place un fonds d’ajustement de 10 milliards de dollars américains pour soutenir les pays participant efficacement à la ZLECAf.  

Fin décembre 2024, le total des actifs et des provisions pour imprévus d’Afreximbank s’élevait à plus de 40,1 milliards de dollars, et ses fonds propres à 7,2 milliards de dollars. Les agences internationales dédiées attribuent les notations suivantes à Afreximbank : GCR (échelle internationale) (A), Moody’s (Baa2), China Chengxin International Credit Rating Co., Ltd (CCXI) (AAA), Japan Credit Rating Agency (JCR) (A-) et Fitch (BBB-). Afreximbank est devenue un groupe composé de la Banque, de sa filiale de fonds d’investissement à impact social, le Fonds pour le développement des exportations en Afrique (FEDA), et de sa filiale de gestion d’assurance, AfrexInsure (ces instances formant « le Groupe »). Le siège social de la Banque est situé au Caire, en Égypte.  

Pour plus d’informations, visiter : www.Afreximbank.com

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Trust is Fundamental for Africa: In conversation with Dr Jim Harter, Chief Scientist at Gallup, on Closing Distance

Source: APO

Gallup’s Chief Scientist, Dr Jim Harter, joins Closing Distance host Dominic Wilhelm in a new episode, 70 Million Conversations Later, to explore why trust is fundamental for Africa and beyond. Drawing on Gallup’s research across more than 160 countries and 70 million employees – including sobering data from sub-Saharan Africa – Harter reveals how authentic leadership and simple habits can transform stress, disengagement, and loneliness into resilience, performance, and thriving workplaces.

Trust is fundamental to human connection, resilient organisations, and performance that lasts. That was the clear message from Dr Jim Harter, Gallup’s Chief Scientist, in a new episode of Closing Distance with Dominic Wilhelm, Executive Director of The Global Trust Project.

Gallup has surveyed more than 70 million employees worldwide and conducts representative polls in over 160 countries – including across Africa. Its findings are unequivocal: trust underpins engagement, wellbeing, and profitability. Organisations that get trust right not only outperform financially but remain resilient through crises.

The African picture is both sobering and urgent. According to Gallup’s State of the Global Workplace 2024 report, nearly half of employees in sub-Saharan Africa (48%) experienced significant stress the previous day, compared with a global average of 41%. More than one in four (28%) reported loneliness, again higher than the global average of 22%. And only 17% of workers in the region said they were thriving, compared with 33% globally.

These indicators are not simply statistics: they are signals of trust, or its absence, in workplaces across the continent. When leaders fail to provide clarity, recognition, and care, employees disengage. But where leadership is authentic and close to people, the results are striking.

“The people within those organisations are experiencing high involvement, enthusiasm for their organisation, high interest in their jobs. They’re producing at high levels. They’re holding their own during crises. The organisations themselves are more profitable. They’re serving their customers effectively.” – Dr Jim Harter

Harter’s prescription for rebuilding trust is practical: one meaningful conversation each week between a manager and every team member. For Wilhelm, it connects directly with The Global Trust Project’s Trust Equity Index (TEi), which measures Integrity, Benevolence, Capability, and Inclination alongside key impact factors. The TEi provides African leaders with a structured way to operationalise trustworthiness – turning insight into action.

“Trust isn’t something you build directly,” Wilhelm reflected. “It emerges when integrity, benevolence, and capability are present and lived. Trustworthiness can be operationalised. Trust itself is felt.”

The episode also explored definitions of trust. Harter described it at a basic level as reliability – “can I count on this person?” – and at a deeper level as the confidence to be one’s true self and be accepted. Wilhelm added a widely cited definition: “trust is the willingness to be vulnerable based on expected behaviours.” Both agreed that expected behaviours centre on integrity, benevolence, and capability – qualities that, when present, create the conditions for trust to emerge.

A theme that resonated strongly was proximity. Gallup’s research shows that trust is highest with colleagues and local managers, and weakest with distant leaders. This reflects both human evolution and organisational design. As Harter noted, large organisations are recent inventions in human history, and distance – physical and psychological – can quickly erode trust. Managers therefore play a decisive role: they account for 70 percent of the variance in team engagement, acting as the bridge between leadership vision and employee reality.

The conversation also touched on the language of leadership. Industrial-era models often reduced people to mechanised parts, with annual performance ratings disconnected from lived experience. Harter argued for more humanising language, noting that Gallup refers to managers as “go-tos” – someone employees can turn to for support, goal-setting, and advice – rather than bosses.

The urgency of this message is particularly acute in Africa, where trust intersects with the continent’s biggest priorities. High trust in institutions can accelerate economic growth, strengthen governance, and boost tax compliance. It can also support the success of the African Continental Free Trade Area (AfCFTA), which depends on governments and businesses trusting one another across borders. In the workplace, rebuilding trust is essential for engaging Africa’s young and fast-growing workforce – the largest youth population in the world.

While global trust in institutions has been sliding, the evidence in Africa shows that organisations with great leadership can buck the trend – proving that trust, once restored, becomes a renewable source of resilience and prosperity. Informal economies across Africa already run on trust; formal organisations can draw on these traditions, and on African values of dialogue and relational leadership, to build workplaces where people can thrive.

70 Million Conversations Later: Dr Jim Harter on Closing Distance is available now on the Closing Distance podcast.

Distributed by APO Group on behalf of The Global Trust Project.

Contact us:
path@theglobaltrustproject.one 
+27 21 700 3500
www.TheGlobalTrustProject.com

For more:
path@theglobaltrustproject.one 

Available on Spotify:

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Pictures follow and are attached.

About Gallup & Jim Harter:
Gallup is a global analytics and advice firm that studies what people need to live better lives and perform better at work. Its world polls span more than 160 countries, and its workplace research has surveyed over 70 million employees across thousands of organisations, including extensive work in Africa.

Dr Jim Harter is Gallup’s Chief Scientist for Workplace Management and Wellbeing. He has worked at Gallup for nearly four decades and was part of the original team that developed the Gallup World Poll. Harter has co-authored influential books such as Wellbeing at Work and 12: The Elements of Great Managing, and leads Gallup’s ongoing research linking trust, engagement, and wellbeing to organisational performance.

About Closing Distance:
More about The Global Trust Project (TGTP), Dominic Wilhelm & Closing Distance The Global Trust Project equips leaders, teams, organisations, and governments to operationalise trustworthiness as a strategic asset using evidence-based frameworks and learning. Its Trust Equity Index (TEi) enables leaders to measure and manage trust as both human and organisational capital. Executive Director Dominic Wilhelm hosts Closing Distance, a conversation series exploring how trust closes the gaps that hold people and systems back.

Coming Up for TGTP:
Dominic Wilhelm will be delivering a keynote and hosting a High Level Dialogue at the Africa CX Leaders Forum, taking place in Kigali, Rwanda, on September 11 – 12, 2025. The forum is a premier gathering of Africa’s customer experience leaders – bringing together heads of CX from the continent’s largest corporations, national CX associations, and solution providers. Its purpose is to share best practices, explore country-level research on customer preferences, and align transformation efforts with the Global CX Index.

In this context, Wilhelm will highlight how trust translates directly into customer experience. In workplaces where trust is absent, employees experience stress, loneliness, and disengagement – challenges Gallup’s latest research shows are acute in sub-Saharan Africa. Conversely, when organisations operationalise trustworthiness, they unlock the authenticity and resilience that make for customer experiences that are both locally grounded and globally competitive.

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Africa’s Business Heroes annonce les 10 finalistes de 2025

Source: Africa Press Organisation – French

En tant qu’initiative phare d’Alibaba Philanthropy, le concours Africa’s Business Heroes (ABH) (www.AfricaBusinessHeroes.org) a le plaisir de vous présenter les 10 finalistes sélectionnés pour l’édition 2025 suite aux demi-finales très disputées qui se sont tenues à Dakar, au Sénégal, les 10 et 11 septembre 2025. 

Sélectionnés parmi un pool de près de 32 000 candidatures à travers le continent, les 20 demi-finalistes ont franchi plusieurs tours d’évaluation rigoureux, y compris les entretiens du 2e tour du Top 50, une vérification approfondie des dossiers, et des sessions de présentation en direct devant un panel distingué de juges à Dakar. 

De cette sélection très compétitive, les 10 finalistes ont maintenant été choisis, représentant les entrepreneurs les plus innovants et résilients d’Afrique et incarnant l’esprit d’ingéniosité et d’impact qu’ABH célèbre chaque année. 

« Nos 10 finalistes incarnent le meilleur de l’entrepreneuriat africain – des leaders visionnaires qui construisent des entreprises audacieuses et évolutives créant un impact social et environnemental significatif. Leurs parcours témoignent de l’ingéniosité, de la détermination et de la diversité du talent entrepreneurial africain, des technologies de la santé et de l’agriculture aux fintech, à l’éducation et à la durabilité. Nous sommes ravis de les voir se qualifier pour la grande finale à Kigali, où ils ne rivaliseront pas seulement pour un financement mais inspireront également des millions de personnes à travers le continent avec leurs histoires de résilience et d’innovation. » — Zahra Baitie-Boateng, Directrice Afrique, ABH 

Les demi-finales de cette année ont marqué un tournant : pour la première fois, l’ABH s’est déroulé dans un pays francophone, et plus précisément au Sénégal, soulignant ainsi l’influence croissante de ce pays en tant que pôle d’entrepreneuriat et d’innovation. 

Avec une croissance du PIB de 8,6 % et son titre de prochain pays organisateur des Jeux Olympiques de la Jeunesse 2026, les premiers sur le sol africain, Dakar a fourni une scène inspirante pour la compétition. 

Les 10 finalistes 2025 sont : 

  1. Wyclife Onyango – BuuPass (Kenya) – Transport / Billetterie numérique 
  2. Siny Samba – Le Lionceau (Sénégal) – FoodTech / Nutrition infantile 
  3. Mukasahaha Diane – DIKAM Ltd (Rwanda) – Textiles / Autonomisation des femmes et des jeunes 
  4. Baraka Chijenga – Kilimo Fresh Foods Africa Limited (Tanzanie) – AgriTech / Sécurité alimentaire 
  5. Janet Kuteli – Fortune Credit Limited (Kenya) – FinTech / Microfinance 
  6. Diana Orembe – NovFeed (Tanzanie) – AgriTech / Biotechnologie 
  7. Abraham Mbuthia – Uzapoint Technologies Limited (Kenya) – Tech PME / Outils numériques 
  8. Gohar Said – Suplyd (Égypte) – FoodTech / Chaîne d’approvisionnement 
  9. Adriaan Kruger – nuvoteQ (Afrique du Sud) – HealthTech / Solutions numériques 
  10. Jean Lobe Lobe – Waspito (Cameroun) – HealthTech / Télémédecine 

Ces Héros auront désormais l’occasion de participer à la 7e Grande Finale ABH à Kigali, au Rwanda, les 12 et 13 décembre 2025, où ils seront en compétition pour remporter leur part d’une subvention totale de 1,5 million de dollars US. Le Lauréat du Grand Prix remportera 300 000 dollars US, tandis que chacun des autres finalistes recevra au moins 100 000 dollars US, ainsi que l’accès au mentorat, aux opportunités de storytelling, et aux réseaux mondiaux pour accélérer leur croissance. Les personnes intéressées sont encouragées à s’inscrire à la newsletter d’Africa’s Business Heroes pour recevoir des nouvelles lorsque l’inscription s’ouvrira. 

Le panel de juges pour les demi-finales comprenait Hasan Haidar (Directeur général, PlusVC), Moulaye Taboure (PDG et fondateur, ANKA, et ancien Héros Top 10 ABH), et Jason Pau (Vice-président, Alibaba Group et Directeur exécutif, Jack Ma Foundation). Ensemble, ils ont évalué les candidats sur l’innovation, l’impact, l’évolutivité et le leadership, réduisant le groupe de 20 à 10. 

« En tant qu’ancien Héros du Top 10 d’ABH, je connais le pouvoir transformateur de cette plateforme. Revenir en tant que juge est un véritable honneur, et je suis ravi de féliciter les 10 finalistes de cette année. Leur innovation, leur résilience et leur impact sont inspirants, et j’ai hâte de les accueillir dans la communauté ABH et de les soutenir alors qu’ils développent leurs entreprises et façonnent l’avenir entrepreneurial de l’Afrique, » a déclaré Moulaye Taboure, PDG et fondateur d’ANKA, et le premier ancien d’ABH à servir comme juge. 

Cet événement n’aurait pas pu voir le jour sans le soutien d’Alibaba Philanthropy et des précieux sponsors sénégalais dont Wave, Sonatel et InTouch Group, ainsi que des partenaires qui ont soutenu la campagne de sensibilisation, notamment Haske Ventures, Impact Hub Dakar, SenStartup et l’African Leadership University (ALU). 

« Wave est honoré de s’associer à Africa’s Business Heroes pour soutenir cet événement historique à Dakar. Ce partenariat va au-delà du simple sponsoring. Il reflète notre engagement à autonomiser les entrepreneurs, à accélérer l’innovation et à positionner le Sénégal comme un pôle de transformation économique pour l’Afrique. Nous sommes fiers de découvrir le talent et la motivation des 10 finalistes, qui façonnent un avenir plus inclusif et plus prospère pour le continent », a déclaré Coura Tine Sene, Directrice Régionale et responsable des affaires publiques chez Wave. 

La 7ème édition du concours du prix ABH continue de célébrer et de soutenir les entrepreneurs africains les plus prometteurs, renforçant ainsi leur impact à travers le continent. 

Pour plus d’informations sur les 10 finalistes 2025, visitez : https://AfricaBusinessHeroes.org/

Distribué par APO Group pour Africa’s Business Heroes (ABH).

Pour les ressources médias et le kit de presse, visitez :
ABH Top 10 Press Kit (https://apo-opa.co/46boGOB)

Pour toute demande médiatique, veuillez contacter :
pr@africabusinessheroes.org 

À propos d’Alibaba Philanthropy :
Alibaba Philanthropy est la branche d’impact sociale du groupe Alibaba, qui s’engage à mettre la technologie et les partenariats au service du bien commun. Son action est axée sur la revitalisation rurale, la protection de l’environnement, les secours en cas de catastrophe et l’autonomisation des communautés vulnérables. En Afrique, Alibaba Philanthropy mène des initiatives phares telles que Africa’s Business Heroes (ABH), qui soutient les entrepreneurs qui œuvrent pour une croissance inclusive et durable à travers le continent. 

À propos de Wave :
Wave s’est donné pour mission de faire de l’Afrique le premier continent cashless. Wave Mobile Money propose des solutions financières mobiles radicalement inclusives et à des tarifs extrêmement abordables destinées à des millions d’utilisateurs à travers l’Afrique. Nous développons des solutions qui permettent à nos clients d’économiser et de transférer l’argent dont ils ont besoin pour réaliser leurs rêves, à des tarifs compétitifs. Nous sommes fiers de placer nos clients au premier plan. Pour en savoir plus, consultez le site: https://www.Wave.com 

À propos d’Orange StartUp Studio : 
Orange Startup Studio est le pôle d’innovation et d’entrepreneuriat de la Sonatel. À travers ses deux programmes phares, 1) le Startup Lab, qui accompagne les entreprises en phase de démarrage, et 2) Orange Fab, qui accélère la croissance des startups prêtes à se développer, le Studio soutient les entrepreneurs en leur donnant accès à l’expertise technique et sectorielle d’Orange, à des opportunités de collaboration, à un réseau de partenaires stratégiques et à une visibilité accrue. Sa mission est de promouvoir des solutions innovantes à fort impact économique et social au Sénégal et partout en Afrique. 

À propos d’InTouch Group :
Créée en 2014, InTouch avait pour ambition de devenir l’acteur panafricain de référence dans le domaine des paiements omnicanaux. Présente dans 27 pays, avec près de 4 000 entreprises clientes et un réseau de 60 000 TouchPoints à travers l’Afrique, elle a traité à ce jour près de 15 milliards de dollars pour ses clients. Elle propose des solutions de paiement sur mesure qui permettent à ses clients de gérer l’ensemble de leur chaîne de valeur transactionnelle. Ses clients et partenaires bénéficient de son réseau de distribution multinational pour la collecte des paiements et la distribution de leurs services. Elle a également constitué et actualise régulièrement un catalogue de plus de 400 services numériques qu’elle met à la disposition de ses clients. La société est en mesure d’effectuer des transactions et des règlements sur tout le continent. Pour en savoir plus sur InTouch, rendez-vous sur: https://www.InTouchGroup.net/

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Africa’s Business Heroes Announces 2025 Top 10 Finalists

Source: APO

The Africa’s Business Heroes (ABH) (www.AfricaBusinessHeroes.org) Prize Competition, a flagship philanthropic initiative of Alibaba Philanthropy, is proud to announce the Top 10 Finalists of 2025 following the highly contested Semi-Finals held in Dakar, Senegal on 10–11 September 2025. 

Selected from a pool of nearly 32,000 applications across the continent, the Top 20 Semi-Finalists advanced through multiple rigorous rounds of evaluation, including the Top 50 Round 2 interviews, extensive due diligence, and live pitch sessions before a distinguished panel of judges in Dakar.  

From this highly competitive group, the Top 10 Finalists have now been chosen, representing Africa’s most innovative and resilient entrepreneurs and embodying the spirit of ingenuity and impact that ABH celebrates each year. 

“Our Top 10 Finalists embody the best of African entrepreneurship—visionary leaders building bold, scalable businesses that create meaningful social and environmental impact. Their journeys showcase the ingenuity, grit, and diversity of Africa’s entrepreneurial talent, from healthtech and agritech to fintech, education, and sustainability. We are thrilled to see them advance to Kigali for the Grand Finale, where they will not only compete for funding but also inspire millions across the continent with their stories of resilience and innovation.”  — Zahra Baitie-Boateng, Africa Managing Director, ABH 

This year’s Semi-Finals marked a milestone: the first time ABH was hosted in a francophone country and the first in Senegal, underscoring the nation’s growing influence as a hub for entrepreneurship and innovation. 

With Senegal’s GDP growth at 8.6% and its upcoming role as host of the 2026 Youth Olympic Games, the first on African soil, Dakar provided an inspiring stage for the competition. 

The 2025 Top 10 Finalists are: 

  1. Wyclife Onyango – BuuPass (Kenya) – Transport / Digital Ticketing 
  2. Siny Samba – Le Lionceau (Senegal) – FoodTech / Infant Nutrition 
  3. Mukasahaha Diane – DIKAM Ltd (Rwanda) – Textiles / Women & Youth Empowerment 
  4. Baraka Chijenga – Kilimo Fresh Foods Africa Limited (Tanzania) – AgriTech / Food Security 
  5. Janet Kuteli – Fortune Credit Limited (Kenya) – FinTech / Microfinance 
  6. Diana Orembe – NovFeed (Tanzania) – AgriTech / Biotech 
  7. Abraham Mbuthia – Uzapoint Technologies Limited (Kenya) – SME Tech / Digital Tools 
  8. Gohar Said– Suplyd (Egypt) – FoodTech / Supply Chain 
  9. Adriaan Kruger – nuvoteQ (South Africa) – HealthTech / Digital Solutions 
  10. Jean Lobe Lobe – Waspito (Cameroon) – HealthTech / Telemedicine 

These Heroes will now move on to the 7th ABH Grand Finale in Kigali, Rwanda on 12–13 December 2025, where they will compete for their share of US$1.5 million in grant funding. The Grand Prize winner will take home US$300,000, while each of the other finalists will receive at least US$100,000, along with access to mentorship, storytelling opportunities, and global networks to accelerate their growth. Interested attendees are encouraged to sign up for the Africa’s Business Heroes newsletter in order to receive news when registration opens up.  

The judging panel for the Semi-Finals included Hasan Haidar (Managing Director, PlusVC), Moulaye Taboure (CEO & Founder, ANKA, and former ABH Top 10 Hero), and Jason Pau (Vice President, Alibaba Group and Executive Director, Jack Ma Foundation). Together, they evaluated candidates on innovation, impact, scalability, and leadership, narrowing the field from 20 to 10. 

“As a former ABH Top 10 Hero, I know the transformative power of this platform. Returning as a judge is a true honor, and I am thrilled to congratulate this year’s Top 10 finalists. Their innovation, resilience, and impact are inspiring, and I look forward to welcoming them into the ABH community and supporting them as they scale their businesses and shape Africa’s entrepreneurial future,” said Moulaye Taboure, CEO and Founder of ANKA, and the first ABH alumnus to serve as a judge. 

The event was made possible thanks to the support of Alibaba Philanthropy and Senegalese sponsors Wave, Sonatel, and InTouch Group, alongside outreach partners including Haske Ventures, Impact Hub Dakar, SenStartup, Seedstars, and African Leadership University (ALU). 

Now in its 7th edition, the ABH Prize Competition continues to celebrate and empower Africa’s most promising entrepreneurs, amplifying their impact across the continent. 

For more information on the 2025 Top 10 Finalists, visit: https://AfricaBusinessHeroes.org/

Distributed by APO Group on behalf of Africa’s Business Heroes (ABH).

For media resources and press kit, visit:
ABH Top 10 Press Kit (https://apo-opa.co/46boGOB)

For media inquiries, please contact:
pr@africabusinessheroes.org 

About Alibaba Philanthropy: 
Alibaba Philanthropy is the social impact arm of Alibaba Group, committed to harnessing technology and partnerships for good. Its work spans rural revitalization, environmental protection, disaster relief, and empowering vulnerable communities. In Africa, Alibaba Philanthropy drives flagship initiatives such as Africa’s Business Heroes (ABH), supporting entrepreneurs who are building inclusive and sustainable growth across the continent. 

About Wave:   
Wave is on a mission to make Africa the first cashless continent. Wave Mobile Money offers radically inclusive and extremely affordable mobile financial solutions to millions of users across Africa. We build solutions that allow our customers an affordable way to save and transfer the money they need to achieve their dreams. We take pride in putting our customers first. You can learn more at: 
https://www.Wave.com/en 

About Orange StartUp Studio: 
Orange Startup Studio is the innovation and entrepreneurship hub of Sonatel. Through its two flagship programs 1) the Startup Lab, which incubates companies in the start-up phase and 2) Orange Fab, which accelerates growth-ready startups. The Studio supports entrepreneurs by giving them access to Orange’s technical and sectoral expertise, collaboration opportunities, a network of strategic partners and enhanced visibility. Its mission is to promote innovative solutions with high economic and social impact in Senegal and throughout Africa. 

About InTouch Group: 
Created in 2014, InTouch has had the ambition to be the pan-African player of reference for omnichannel payment. With presence in 27 countries, nearly 4,000 corporate clients, and a network of 60,000 TouchPoints across Africa, it has to date processed close to 15 billion dollars for its customers. It offers tailor-made payment solutions that allow its customers to manage their entire transactional value chain. Its customers and partners benefit from its multi-country distribution network for the collection of payments and the distribution of their services. It has also built and regularly updates a catalogue of more than 400 digital services that it makes available to its customers. The company is able to collect and make settlements across the continent.  To learn more about InTouch, visit: https://www.InTouchGroup.net/en 

Media files

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Intra-African Trade Fair (IATF2025) ends on high note with record $48.3 billion in deals signed by participants

Source: APO – Report:

The fourth Intra-African Trade Fair (IATF2023), hosted in Algiers, Algeria, ended on September 10, 2025 in a resounding success with US$48.3 billion in trade and investment deals signed during the weeklong continental exposition event that begun on September 4 and attended by over 112,000 visitors (physical and virtual), from 132 countries. A total of 958 buyers also participated in the event.

The opening ceremony, addressed by Algerian President, H.E. Abdelmadjid Tebboune among other dignitaries, featured a lively summit style discussion that saw the participation of fourteen (14) Heads of State and government, 6 representatives of government as well as 41 ministers and deputy ministers. Held biennially, IATF provides a platform for businesses in Africa and the rest of the world to showcase their goods and services to visitors and buyers while exchanging information and exploring opportunities. The weeklong Fair held from 4-5 September 2025 in Algiers, Algeria was organised by African Export-Import Bank (Afreximbank) in partnership with the African Union Commission (AUC) and the African Continental Free Trade Area (AfCFTA) Secretariat.

According to the IATF2025 Report Card, the event welcomed 2,148 exhibitors and featured major activities, including a trade exhibition by countries and businesses, a four-day trade and investment forum graced by leading African and international speakers, the Creative Africa Nexus (CANEX) programme with its own dedicated exhibition covering fashion, music, film, arts and craft, sports, literature and gastronomy, as well as the Africa Automotive Show.

The robust and enriching programme also included nine Special Days hosted by countries and organisations to showcase their trade and investment opportunities, including an IATF2025 Global Africa Day that highlighted commercial and cultural ties between Africa and its diaspora, the Arise IIP Industrial Day and the Dangote Day as well as Country Days by Algeria, Kenya, Tunisia, Zambia, Zimbabwe and Cote d’Ivoire.

B2B and B2G matchmaking programmes were held to facilitate strategic partnerships and government collaborations to unlock new opportunities while the AU Youth Start-Up Programme showcased innovative ideas and prototypes, and the Africa Research and Innovation Hub @ IATF targeted the academia and national researchers. The activities were preceded by the IATF Virtual Platform which had already been live throughout the year, connecting exhibitors and visitors.

Addressing the closing ceremony, H.E. Chief Olusegun Obasanjo, former President of Nigeria and Chairman of the Advisory Council of IATF2025, said that the trade fair had surpassed all expectations and targets set by the organisers and expressed “a sense of accomplishment and feeling of satisfaction” at the outcome.

Chief Obasanjo attributed the successful outcome to the vibrant exchanges and dynamic partnerships that pervaded the trade fair and said that, more than being just a trade fair, IATF2025 was a testament to a more integrated and prosperous Africa.

He added: “Through vibrant exchanges and partnerships, IATF2025 has exceeded our expectations and now stands as the biggest ever. It has sown the seed of future prosperity for our shared vision of an economically integrated Africa. We need to continue building on these established connections in exploring new opportunities, working together to realise the full benefits of AfCFTA.”

There were also enriching discussions by political, business and other leaders on key Intra-African trade issues during the conference segment of the trade fair, with some of the most sough-after African and international speakers participating.

Other key outcomes emanating from the event include:

  • Institutionalisation of the Intra-African Trade Fair as a stand-alone treaty-based entity called IATFCO with headquarters in Harare, Zimbabwe;
  • Announcement of Lagos, Nigeria, as venue of the next IATF in 2027 and presentation of the Hosting Flag to the Nigerian Minister of Trade, Dr. Jumoke  Oduwole; and

Award of the hosting rights for the Sixth African Sub-Sovereign Governments Network (AfSNET) Investment Conference in 2026 to Cross River State of Nigeria, with Calabar as the designated venue. The Hosting Agreement was signed by Governor Bassey Edet Otu on behalf of Cross River State, and Mrs Kanayo Awani, Executive Vice President of Intra-African Trade and Export Development on behalf of Afreximbank.

Algeria, which had emerged a natural choice for IATF2025 because of its established industrial value chains, diversified economy and strategic location, ended up accounting for $11.4 billion of the $48.3-billion contracts signed at the trade fair, representing 23.6 per cent of the total deals that were closed at the fair. Additional export opportunities/commitments for Algerian companies from the Fair, amounting to $11.6 billion, are still scheduled to be signed.  

Algerian businesses also took advantage of IATF2025 to showcase their products, attract investment and connect with new partners, enabling them to establish long-term business relationships and connections with counterparts in other African countries in support of AfCFTA implementation.

In addition, the impressive turnout of participants attracted heightened media visibility to Algeria, raising the Maghreb country’s profile and significantly boosting its trade prospects while the tourism and hospitality sectors benefitted from a boom in patronage of hotels, transport and logistics companies, tour operators and other businesses in the value chain.

 The closing ceremony also featured an awards segment with winners in the following categories:

  • Best Stand Design (Entity) – Mota Engil
  • Best Stand Design (Pavilion) – Country/Organisation) – Zambia
  • Best Stand – Nigerian
  • Best Stand Feature – Zimbabwe
  • Most Sustainable/Going Green – Ogun State, Nigeria
  • Most Innovative Stand – Arise IIP
  • CANEX Award – Ministry of Arts and Culture, Algeria
  • African Automotive Show Award – Fiat Stellantis

Awards were also presented in the AU Youth Startup, Healthcare Technology Innovation Hackaton and SME Pitch categories.

Thousands of African businesses, including SMEs, have connected with new partners and entered new markets through the IATF platform.

– on behalf of Afreximbank.

Media contact:
media@intrafricatradefair.com
press@afreximbank.com

About the Intra-African Trade Fair:
Organised by African Export-Import Bank (Afreximbank), African Union Commission (AUC) and African Continental Free Trade Area (AfCFTA) Secretariat, the Intra-African Trade Fair (IATF) is intended to provide a unique platform for facilitating trade and investment information exchange in support of increased intra-African trade and investment, especially in the context of implementing the African Continental Free Trade Agreement (AfCFTA). IATF brings together continental and global players to showcase and exhibit their goods and services and to explore business and investment opportunities in the continent. It also provides a platform to share trade, investment and market information with stakeholders and allows participants to discuss and identify solutions to the challenges confronting intra-African trade and investment. In addition to African participants, the Trade Fair is also open to businesses and investors from non-African countries interested in doing business in Africa and in supporting the continent’s transformation through industrialisation and export development.

Media files

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International Islamic Trade Finance Corporation (ITFC), Saudi EXIM Bank, and OPEC Fund Sign US$ 100 Million Syndicated Financing to Support Fertilizer Imports for Bangladesh

Source: APO

The International Islamic Trade Finance Corporation (ITFC) (www.ITFC-IDB.org), a member of the Islamic Development Bank (IsDB) Group, in partnership with Saudi EXIM Bank and the OPEC Fund for International Development (OPEC Fund), announced the signing of a landmark US$100 million Murabaha Financing Facility in favor of the People’s Republic of Bangladesh. The agreement marks a major milestone in supporting Bangladesh’s national food security strategy and enhancing intra-OIC trade cooperation.

The facility will provide funding for the importation of fertilizer by the Bangladesh Agricultural Development Corporation (BADC) from Kingdom of Saudi Arabia. BADC will serve as the executing agent for the Government of Bangladesh in this financing operation.

This transaction is part of a broader US$2.75 billion financing plan agreed in December 2024 between ITFC and the Government of Bangladesh to cover the Government’s financing requirements for the 2025–2026 fiscal year. The plan aims to support energy and food security for Bangladesh, providing funding for the supply of critical commodities, including petroleum products, LNG, and fertilizers.

This facility represents the first ITFC sovereign financing to Bangladesh for fertilizer imports, further diversifying its financing portfolio and aligning with its strategic goal of supporting agricultural resilience in member countries.

Bangladesh’s agriculture sector remains a cornerstone of its economy, contributing 11% to GDP and employing over one-third of the national workforce. The financing is expected to benefit approximately 7.9 million people, directly or indirectly engaged in agricultural production, particularly rice farming, which is central to the country’s food security and rural livelihoods.

“This initiative represents the first time ITFC has partnered with Saudi EXIM Bank and the OPEC Fund in a syndicated Murabaha facility dedicated to supporting food security in Bangladesh,” said Eng. Adeeb Y. Al Aama, CEO of ITFC. “It also marks a milestone in leveraging the strength of partner institutions to promote intra OIC trade flows. Through this facility, we reaffirm our commitment to sustainable trade and inclusive development by strengthening intra-OIC cooperation and supporting the vital agricultural sector in Bangladesh.”

Md. Shahriar Kader Siddiky, Secretary of the Economic Relations Division, Ministry of Finance, Government of the People’s Republic of Bangladesh, expressed his profound appreciation for ITFC, Saudi EXIM Bank, and the OPEC Fund for their invaluable and timely support in addressing critical national needs. He remarked, “The US$100 million syndicated financing facility represents a pivotal initiative to ensure the uninterrupted supply of fertilizers to our farmers. This initiative is not merely about financing; it is about safeguarding Bangladesh’s food security, promoting agricultural resilience, and ensuring the well-being of millions of rural households who depend on farming for their livelihoods. Such a significant partnership underscores the importance of shared commitment to sustainable development, economic inclusivity, and the prosperity of our people.” This partnership, he noted, is a testament to the enduring spirit of cooperation in driving forward a vision of growth, stability, and development for future generations.

Saudi Export-Import Bank (Saudi EXIM) has announced landmark agreement aimed at advancing global trade and enhancing food security by promoting the Kingdom’s non-oil exports, with a focus on its world-class fertilizers.

H.E. Eng. Saad bin Abdulaziz AlKhalb, CEO of Saudi EXIM, stated: “This agreement reflects Saudi Exim’s leading role in driving sustainable economic growth and reinforcing global supply chains. We are proud to partner with ITFC and the OPEC Fund to deliver innovative financing solutions that expand market access for Saudi products. These efforts not only meet the needs of Bangladesh but also foster deeper economic integration and sustainable development, aligning with Vision 2030’s objective to diversify our national economy. Through this collaboration, Saudi Exim will support critical supply chain financing, open new markets, and strengthen trade links between Saudi Arabia and key global partners. The initiative highlights the Kingdom’s commitment to leveraging its export capabilities to address essential global needs while driving long-term economic resilience.”

OPEC Fund President Dr. Abdulhamid Alkhalifa said: “The OPEC Fund is committed to supporting Bangladesh’s development agenda, where agriculture plays a central role, employing nearly half of the workforce. Bangladesh has made remarkable progress in achieving food security for its growing population, yet the sector remains particularly vulnerable to climate change. We thank ITFC and Saudi Exim as partners in this joint financing, which will help tackle these challenges by promoting higher productivity and greater diversification. The loan aligns closely with the OPEC Fund’s strategic priorities – particularly food security – and exemplifies our strong commitment to partnering with our member countries, such as Saudi Arabia, to advance South-South cooperation and sustainable development across the globe.”

The transaction also aligns with the broader development agendas of the partners, particularly in advancing South-South cooperation and contributing to several United Nations Sustainable Development Goals (SDGs), including Zero Hunger, No Poverty, and Good Health and Wellbeing.

The International Islamic Trade Finance Corporation (ITFC) has provided over US$20.8 billion in financing to Bangladesh since its inception in 2008, with a strong focus on the energy sector. This new initiative marks a strategic diversification of ITFC’s engagement, expanding support to the agriculture and food sectors. It also reflects Bangladesh’s growing strategic importance within ITFC’s development portfolio.

Distributed by APO Group on behalf of International Islamic Trade Finance Corporation (ITFC).

Contact Us
Tel: +966 12 646 8337  
Fax: +966 12 637 1064   
E-mail: ITFC@itfc-idb.org  

Social Media: 
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LinkedIn: International Islamic Trade Finance Corporation (ITFC) https://apo-opa.co/4mmI8wE

About the International Islamic Trade Finance Corporation (ITFC):
The International Islamic Trade Finance Corporation (ITFC) is the trade finance arm of the Islamic Development Bank (IsDB) Group. It was established with the primary objective of advancing trade among OIC member countries, which would ultimately contribute to the overarching goal of improving the socio-economic conditions of the people across the world. Commencing operations in January 2008, ITFC has provided more than US$89 billion of financing to OIC member countries, making it the leading provider of trade solutions for these member countries’ needs. With a mission to become a catalyst for trade development for OIC member countries and beyond, the Corporation helps entities in member countries gain better access to trade finance and provides them with the necessary trade-related capacity-building tools, which would enable them to successfully compete in the global market.

Media files

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Deputy Minister Mhlauli hosts G20 University community dialogue in the Eastern Cape

Source: President of South Africa –

Deputy Minister in the Presidency Nonceba Mhlauli will on Friday 12th September 2025, host a University community dialogue at the Walter Sisulu University Mthatha main campus Eastern Cape. The G20 plays an influential role in shaping the global discussions on economic governance, youth and skills development initiatives relevant to the 21st century.  

The dialogue forms part of year-long G20 awareness outreach programmes by Government Communications and Information System aimed at different stakeholders across the country which among others include civil society, traditional leadership, business and academia.

This programme will kick-start with information exhibition wherein identified government and non-government organizations will provide services and information to the students

Members of the media are invited to cover the event to be held as follows:
Date: 12 September 2025
Time: 14H00
Venue: WSU – Nelson Mandela drive campus
RSVP’s: Ms Phiwokuhle Zouma GCIS – 073 315 2655 / Phiwokuhle@gcis.gov.za OR Ms Yonela Tukwayo WSU – 060 997 4431/ Ytukwayo@wsu.ac.za 

 
Media enquiries: Ms Mandisa Mbele, 082 580 2213 / mandisam@presidency.gov.za or Mr Ndlelantle Pinyana GCIS 076 142 8606 / Ndlelantle@gcis.gov.za

Issued by: The Presidency
Pretoria

Chalk and talk vs. active learning: what’s holding South African teachers back from using proven methods? 

Source: The Conversation – Africa – By Lizélle Pretorius, Lecturer in Education, Cape Peninsula University of Technology

As a full-time teacher completing a PhD part-time, I made a decision early on: do research that speaks to the daily realities of teachers and teaching. And so, the idea came from a lived experience – the day I asked one of my grade 11 learners (an A student) about the interpretation of a poem. His response?

Ma’am, please just write the answer on the board so we can study it for the exam.

I am sure that many teachers can relate to that request, which is typical of education framed by a “chalk and talk” approach.

“Chalk and talk” refers to a classroom environment where the teacher does most of the talking. There’s an over-reliance on textbooks and a focus on recall and rote learning. This is your typical “one size fits all” approach to teaching. Learners are mostly motivated to learn to pass their final year exams.

In South Africa, where I work, that’s contrary to what the national curriculum states. The critical outcomes of the Curriculum Assessment Policy Statement say learning has to be active, focus on critical thinking and reasoning, and go beyond memorising.

But that’s the exception rather than the rule in South African classrooms. There is a mismatch between policy and practice.

A US study weighed the pros and cons of active learning vs direct instruction. Ultimately, active learning is essential to promote curiosity, take ownership of one’s learning journey, and develop important social skills.

The goal of my research was simple: to help teachers include active learning activities in their regular classroom routines. I called my intervention the “altered flipped classroom”. The idea originates from the “flipped classroom”, an active learning approach to make the best use of face-to-face time with learners.


Read more: Turning traditional teaching on its head helps rural science students


Altering the flipped classroom

The flipped classroom makes use of pre-recorded lessons that learners view before coming to class. In class, teachers support them to do their “homework”.

The flipped classroom has been researched in depth and the advantages to learning are impressive. These include improved learning performance and the development of skills such as critical analysis, problem-solving and collaboration. One study discovered that the flipped classroom helped low performers to keep up with their peers.

In South Africa, only 21.48% of public schools have access to the internet for teaching and learning. Because of this limitation, I had to “alter” the flipped classroom by excluding the technology component.


Read more: Schools must get the basics right before splashing out on technology


For example, instead of relying on online resources, learners can be given a visual representation of a poem along with a few guiding questions to prepare at home for the next day’s lesson. In class, they could then share their responses with a peer or the whole group.

This simple adjustment can enable meaningful contributions and include participation from all learners in a class.

Teachers take on the challenge

I invited Grade 8-11 teachers in public and private schools in the Western Cape province to participate. Thirty-one teachers attended the online training, and nine took part in the study. Their teaching experience ranged from first-year to over 30 years. They also received a teacher manual which included the background of the flipped classroom, its underlying theories, and practical examples of how to start. Teachers were asked to flip their classroom for three consecutive lessons and to keep a research diary to capture their experiences. These were also discussed during online interviews.

The aim was to explore what had been holding them back from active learning methods. It turned out that they experienced internal and external pressures. Teachers had to overcome possible judgement for “teaching differently” and faced uncertainty regarding the changing of roles. They also experienced fear of having less control, and noted their old habits and mindsets of teaching.

Voices from the classroom

The teachers in my study were concerned about what colleagues or management might think:

If someone walked into my class, it would have seemed like … the kids were playing around, not working, but they were. It just … looked different.

Teachers had to face their own deep-rooted habits and mindsets, which mostly centred on control. This appeared to come from their well-established teacher identities, shaped by their beliefs, assumptions and experiences with regard to their own teaching and how they were taught.

One teacher emphasised the need to move from “a conservative in a box kind of teacher”. One said “my classroom is my stage”; another “felt territorial about {her} space”.

Some teachers recognised the need for change. One said, “I feel like we can break that habit” and another, “We cannot do it the way we have always done it”. They started to become aware of old habits that influenced their practice:

It’s so like hammered into me that you have to be in the front, you have to teach.

From passive learning to purposeful growth

Ideally, teachers will challenge themselves to question the chalk and talk comfort zone and the system that reinforces it.

If nothing changes, learners are being set up to be dependent on their teachers.

The teachers reported many advantages for active learning, such as increased motivation and learners taking responsibility for their learning.

Teachers should be encouraged to go beyond the boundaries of traditional teaching. Learning experiences have to include opportunities to develop thinking, skills and values. Apart from knowledge, these are essential when entering the workforce or when studying a post-school qualification.

Change is not always easy, but it is necessary.

– Chalk and talk vs. active learning: what’s holding South African teachers back from using proven methods? 
– https://theconversation.com/chalk-and-talk-vs-active-learning-whats-holding-south-african-teachers-back-from-using-proven-methods-263216

Longevity débarque en Europe, avec une touche sud-africaine

Source: Africa Press Organisation – French

The Longevity Store® (https://TheLongevityStore.com/) lance aujourd’hui la première marque néerlandaise focalisée à 100 % sur le vieillissement en santé et l’optimisation sportive. À noter : Dr Samefko Ludidi – ancien responsable Nutrition de l’équipe cycliste sud-africaine UCI Team Qhubeka et connu pour avoir popularisé le jeûne intermittent en Europe (mis à l’honneur par la BBC) – rejoint l’entreprise comme Chief Science Officer. Ce scientifique, résolument « food-first », fait un choix clair : le style de vie d’abord, tout en laissant de la place à une supplémentation ciblée pour l’optimisation de la santé.

Fait intéressant: The Longevity Store est pilotée par Tom van der Kolk, ex-Managing Director de la scale-up internationale Ekster®.

Pourquoi c’est une information ?

Aux États-Unis, la longévité – après l’IA – est déjà l’une des tendances santé qui montent le plus vite et, la semaine dernière encore, des dirigeants mondiaux (Poutine, Xi, ndlr) se sont publiquement saisis du sujet. Le marché mondial se dirige vers des dizaines de milliards : Silicon Valley investit massivement, tandis que l’Europe n’a pas encore de leader évident. Parallèlement, le secteur des compléments est sous pression en raison d’allégations trompeuses et d’un renforcement des contrôles. The Longevity Store® prend le contrepied : transparence, fondements scientifiques et lifestyle-first. L’angle remarquable du Dr Ludidi consiste à marier une approche centrée sur l’humain (ancestrale, anthropologique) et la science de pointe, efficacité déjà démontrée avec Team Qhubeka (RSA). Ainsi, The Longevity Store® adopte un rôle proactif dans la prévention fondée sur les preuves, en tant qu’acteur commercial.

Qu’est-ce qui change ?

  • Boussole scientifique internationale dirigée par un scientifique sud-africain. Stratégie conduite par le Dr Ludidi, avec un comité consultatif comprenant Pr Robert Lufkin (UCLA/USC ; auteur best-seller NYT), Elizabeth Parrish (BioViva) et Dennis Tsveiuk, MD (Non-Nocere Clinic).

  • Lifestyle first. Via la Longevity Academy, la marque partage des conseils directement applicables, fondés sur les piliers humains ancestraux observés dans le monde : rythme, alimentation, mouvement, repos. Les compléments ne sont qu’un appoint à une base solide.
     
  • Testé pour substances interdites – permettant l’intégration dans la nutrition d’athlètes de haut niveau.
     
  • Une nouvelle génération de compléments. Lancement de Longevity Complete™ – une génération totalement nouvelle de compléments, mise à jour dynamiquement (ingrédients ajoutés ou retirés) à mesure que la science progresse. Une rupture avec les compléments statiques qui ne changent pas pendant des années et dominent encore le marché. La formule inclut le nicotinamide riboside (NR)précurseur de NAD+ impliqué dans l’énergie cellulaire et la santé mitochondriale.

Contexte : une longévité pragmatique

Alors que les protocoles anti-âge coûteux de Silicon Valley font les gros titres, The Longevity Store® choisit une voie accessible et terre-à-terre : comportement et style de vie comme fondation, puis supplémentation ciblée. Pas de solutions miracles, mais une optimisation mesurable, pas à pas. Compte tenu des liens étroits du Dr Ludidi avec la science du sport et du style de vie africains et la nutrition de performance, The Longevity Store® explore de futures collaborations sur le continent, en particulier dans les domaines de la prévention, de l’éducation au style de vie et du bien-être des athlètes. “L’Afrique possède un potentiel immense dans le domaine du bien-être, déclare le Dr Ludidi. Nous voyons l’opportunité de co-créer des solutions scientifiquement fondées, culturellement pertinentes et à impact mondial.”

Du pionnier du jeûne au pionnier de la longévité

Cinq ans après avoir rendu le jeûne intermittent grand public – à contre-courant à l’époque – le JI demeure un sujet central en science et en pratique. Le Dr Ludidi applique désormais la même approche pragmatique et fondée sur les preuves à la longévité : biorythme, nutrition, mouvement et récupération – inspirés des cultures indigènes de sa patrie – comme socle ; la supplémentation doit être intelligente et transparente.

Citations

“Ce qui est unique dans notre approche, c’est que nous nous concentrons sur la bio-optimisation au cœur de la cellule. Restaurer et maintenir l’énergie avec une nouvelle génération de compléments qui optimisent les centrales énergétiques cellulaires plutôt que d’être seulement nutri-centrés. Entre autres, nous pilotons le NAD+ – la monnaie énergétique de la cellule – qui diminue d’environ moitié entre la trentaine et la cinquantaine. La formule évolue en continu avec la science : pionnière et fondée sur les preuves.”
Dr Samefko Ludidi, Chief Science Officer

“Trop souvent dans ce secteur, les compléments sont présentés comme des solutions rapides. Nous faisons l’inverse : nous les déconseillons même si vos fondamentaux ne sont pas en place. Nous valorisons l’alimentation, le mouvement, le sommeil et la santé mentale – c’est là que commence le vieillissement en santé. Cette honnêteté est notre point de départ.”
Tom van der Kolk, co-fondateur

“La recherche sur la longévité avance très vite et nous voulons la traduire en produits qui évoluent avec la science. Pas de formule figée pendant des années, mais une nouvelle génération de compléments mis à jour en continu. Notre collaboration avec des cliniques comme LNGVTY Health montre que ce n’est pas une promesse en l’air, mais que nous unissons réellement science et pratique. C’est aussi pour cela que nous entrons désormais dans le sport d’élite!”
–  Bas Duijnstee, co-fondateur

Ce qu’ils disent du Dr Ludidi

Ancien Olympien Anaso Jobodwana (RSA)

“En tant qu’athlète professionnel, il n’y a pas un seul jour où nous ne nous levons pas en obsédant sur tous les petits détails que nous pouvons travailler pour obtenir cet avantage supplémentaire sur nos concurrents. Je suis l’un de ces athlètes, et au fil de mes années au plus haut niveau, j’ai réalisé que la nutrition restait souvent fuyante.

C’est là que Dr Ludidi est intervenu et a jeté une lumière indispensable sur le sujet. En tant que Xhosa lui-même (j’en suis fier, je dois le mentionner), il apporte une attention au détail dans tous les aspects de la nutrition, non seulement pour le sportif mais aussi pour le bien-être général de toute personne.

Son enthousiasme pour le bien-être de nos corps transparaît à chaque discussion, et cette positivité contribue à développer de bonnes habitudes et une relation saine avec notre corps et les aliments que nous consommons. Nous n’avons qu’un seul corps, et il insiste énormément sur l’importance de le traiter comme un sanctuaire.

En tant que père de famille, j’apprécie aussi ses recommandations sur ce que nous donnons à manger à nos enfants. Dans un monde où le sucre est omniprésent, il est crucial de surveiller les ingrédients présents dans les produits destinés à nos enfants ; il fait un excellent travail pour nous alerter sur ces pièges et proposer des alternatives pour garder nos enfants en santé et heureux. Un corps et un esprit en santé accentuent le bonheur ; en parlant avec le Dr Ludidi, il est l’incarnation vivante de ce principe : énergique, positif, souriant, avec de précieux conseils de vie.”

Team Qhubeka – Principal Douglas Ryder (RSA)

“Il y a tant d’accent mis sur la performance et son optimisation que nous nous perdons parfois dans les chiffres, en traitant presque les gens comme des robots. Ce n’est pas toujours favorable pour les coureurs ni pour leurs performances, et cela ne correspond pas à notre philosophie Ubuntu, profondément centrée sur l’humain. Nous sommes donc ravis d’unir nos forces avec le Dr Ludidi.”

Poids lourd GLORY – Kickboxer Jamal Ben Saddik (MAR)

“Le Ramadan est un mois de discipline et de croissance. Avec la bonne approche, on peut sortir de la période de jeûne plus fort et plus en forme. Je ne savais pas que les fondamentaux étaient si importants. Tout commence par un bon timing, ou Rythme, comme dit le doc. En travaillant avec le Dr Ludidi, j’ai pu remporter 2 combats : l’un juste avant et l’autre seulement une semaine après le Ramadan.”

Poids lourd GLORY – Kickboxer Badr Hari (MAR)

“Dr Ludidi, expert santé responsable de ma nutrition, m’a permis de terminer ce Mois Saint dans une forme remarquable. Je me sens vif, fort et alerte.”

Distribué par APO Group pour The Longevity Store®.

Kit Média :
Cliquez pour voir notre vidéo de lancement & kit media (https://apo-opa.co/4mVlTyH)

Note aux rédactions (non destinée à publication) :
Les premiers avis utilisateurs proviennent de pilotes aux Pays-Bas et au Royaume-Uni (début 2025).

Contact presse :
Bas Duijnstee

Co-fondateur
+31 6 21548961
bas@thelongevitystore.com

Tom van der Kolk 
Co-fondateur
+31 6 81422219
tom@thelongevitystore.com

Dr Samefko Ludidi
Chief Science Officer
(via le contact presse M. Khaya Ludidi)

À propos de The Longevity Store® :
The Longevity Store® est la première marque néerlandaise entièrement dédiée à la longévité – vieillir en santé et avec vitalité. Fondée par Tom van der Kolk et Bas Duijnstee, avec la mission de rendre la longévité accessible via la science, l’éducation et des compléments transparents. La stratégie scientifique est dirigée par le Chief Science Officer sud-africain Dr Samefko Ludidi et un comité consultatif international.

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