Keynote address by Deputy President Shipokosa Paulus Mashatile at the occasion of the National Association of Automotive Component and Allied Manufacturers, Eastern Cape, Nelson Mandela Bay, Broadwalk ICC

Source: President of South Africa –

Programme Director;
Premier of the Eastern Cape, Oscar Mabuyane;
Minister of Small Business Development, Stella Ndabeni;
Nelson Mandela Bay Metropolitan Municipality, Executive Mayor, Councillor Babalwa Lobishe;
NAACAM President, Ugo Frigerio;
NAACAM Vice Presidents, Andrea Moz, Arthur Mtombeni and Jacques Rikhotso;
NAACAM CEO, Renai Moothilal;
NUMSA General Secretary, Irvin Jim;
AIDC-EC board chairperson, Phumzile Zitumane;
AIDC-EC CEO, Thabo Shenxane;
Naamsa president, Billy Tom;
AITF CEO, Jabulani Selumane,
Ladies and Gentlemen,

We are meeting here today in the month that we remember and honour the sacrifices that the women of South Africa have made over the past 70 years, materialising most significantly through the march of 1956, which changed the political landscape of apartheid South Africa.

Yesterday, I had the opportunity to address the first P20 Women’s Parliament of the seventh administration, an important event for Parliament, but also for the global women’s movement in the year that South Africa chairs the G20 Presidency. Women, youth, and other marginalised groups must not be left behind in the transformation process of the sector, and this must be a goal that NAACAM is committed to, in line with the country’s overall transformation agenda.

South Africa’s Presidency of the G20 is a significant moment for the continent and the global south, and through its theme of Solidarity, Equality, Sustainability, also seeks to contribute to the automotive sector by putting on the table relevant discussions that pertain to economic resilience and growth, sustainability and the green transition, and global governance reform among other things. 

I specifically make mention of this because it is important that, as a sector, you are also positioned to enhance the discussion at that level, considering that this is a global industry.

Ladies and Gentlemen,

This session takes place at a time when South Africa’s automotive and manufacturing industries are navigating tough times, just as our economy was starting to show signs of recovery.

This extraordinary time necessitates collaboration between the government and the private sector to address the growing dependence on imports, infrastructural inadequacies, the transition to electric vehicles (EVs), and the issue of a 30 per cent tariff increase.

I am pleased that the National Association of Automotive Component and Allied Manufacturers (NAACAM), the foremost representative of South Africa’s automotive component industry, has convened us at this opportune moment to delineate the path forward for our nation.

To that extent, it is admirable that NAACAM invests a lot of resources in improving the localisation, transformation, and supplier development landscape in South Africa. 

This comes with the appreciation that the automotive industry holds significant potential for shared prosperity through targeted industrial development.

This sector is a success story of industrial policy and contributes significantly to the GDP and employment. The automotive sector in South Africa is one of the country’s most strategically important and internationally linked industries, accounting for 22.6% of manufacturing output and 5.2% of the country’s GDP.

Of great significance in our fight to increase employment is the automotive sector, which employs approximately 115,000 people in total. The largest share of these employees, over 80,000, work in the component sector.

The industry is export-oriented, globally competitive, and plays a vital role in regional and national industrial development. In 2024, the component sector exported R62.5 billion of components.

We must never allow the loss of these gains because of external and internal pressures. I say this with concern because the employment levels in the sector have been under strain due to ongoing economic pressures and reduced production volumes.

I have also learnt that over the past two years, NAACAM has recorded twelve company closures, impacting over 4,000 individuals. What is of more concern are the recently released figures by Statistics South Africa showing that the country’s unemployment rate has climbed to 33.2% in the second quarter of 2025, an increase from 32.9% in the previous quarter.

This latest figure is a clear indication that the nation’s unemployment crisis remains an urgent concern. We need to do more to combat unemployment, which might include improving education and skills to match labour market demands, promoting entrepreneurship and small enterprises, and investing in public employment programs to generate jobs.

The government is committed to working with various sectors to create employment and improve the living conditions of our people. The government supports the automotive industry through a combination of investment incentives, improved policy frameworks, and infrastructure development.

Key initiatives include the Automotive Investment Scheme (AIS), which offers non-taxable cash grants to encourage investment in new models and components. 

Additionally, the government supports local production through tariffs and incentives, aiming to boost employment and strengthen the automotive value chain.

The Automotive Industry Development Centre (AIDC) also plays a crucial role in skills development, enterprise development, and managing incentive programmes. This sector is also guided by the South African Automotive Masterplan 2035, which aims to build a globally competitive and transformed industry.

The Automotive Masterplan 2035 goals include growing vehicle production to 1% of global output (1.4 million vehicles), increasing local content to 60%, doubling employment to 224,000 employees, and deepening transformation and value addition, with 25% Black-owned involvement at the Tier 2 and Tier 3 component manufacturer level.

The Automotive Production Development Programme Phase 2 is the policy programme intended to support and enable the realisation of the objectives of the Masterplan.

As the government, we recognise the industry’s significant role and see it as the backbone of our economic growth, promoting industrial development and encouraging innovation.

I am of the view that by increasing investment in research and development, we can use the power of technology to improve efficiency and sustainability, ensuring that our products and services stay competitive in the global market.

Moreover, by nurturing a culture of collaboration and partnership among manufacturers, suppliers, and stakeholders, we can unlock new opportunities for growth and prosperity.

This sector, not just in South Africa but in Africa as a whole, has emerged as a critical area of investment, providing substantial prospects for growth and development.

In this context, we must not overlook the significance of the African Continental Free Trade Area (AfCFTA) agreement on economic integration and industrialisation, which is projected to draw additional international investment into the African automotive industry.

Moreover, the Free Trade Agreement has the potential to significantly boost the automotive industry across the continent by reducing trade barriers, fostering regional value chains, and harmonising regulations. This could lead to increased production, lower costs for consumers, and a more competitive market.

The implementation of this Agreement has the potential to lessen African countries’ dependency on developing countries for automotive components and completed vehicles by promoting regional value chains and increasing local production.

Creating a single continental market for goods and services could potentially lead to increased trade, investment, and job creation within Africa.

However, this does not suggest that we do not need other nations as trading partners. We believe in diversifying our investments and engaging in trade with several partners. It is for this reason that the Cabinet has adopted a new trade proposal to the United States that aims not just to settle the 30 per cent tariff but also has ramifications for over 130 other trading partners who may reroute products into the South African market. As the Cabinet, we are committed to protecting the economic interests of our country and are forging ahead toward strengthening our economy, therefore, dealing with the triple challenges of unemployment, poverty, and inequality.

Ladies and gentlemen, 

I must highlight that there will be repercussions felt throughout the entire value chain if we do not reach an amicable trade agreement with the White House.

It is probable that South African suppliers who provide support to domestic original equipment manufacturers (OEMs) that export automobiles or integrated systems to the United States would experience volume cutbacks. This will put pressure on production planning, employment decisions, and investment choices.

South African automobiles and components would see a direct rise in the landed cost in the US market. Because of this, they would be unable to compete with goods from nations that have continued preferential or zero-duty access, such as those in the USMCA (United States, Mexico, Canada Agreement). 

Overall, the imposed tariffs threaten to disrupt well-established trade flows and weaken the global competitiveness of South Africa’s automotive manufacturing ecosystem. 

However, South Africa remains resilient and steadfast in its efforts to grow and protect our economy. We will continue engaging with the USA to identify practical solutions.

Ladies and Gentlemen,

Despite challenging global and domestic economic circumstances, the automotive component sector continues to reaffirm its commitment to South Africa, attracting significant investment and driving innovation, thereby strengthening South Africa’s manufacturing capabilities and global competitiveness.

The recent investments in the Eastern Cape by Shatterprufe, a part of PG Group, and Ebor Automotive Systems demonstrate that the South African market is resilient and capable of overcoming any setback.

Ebor Automotive Systems is a locally owned, Tier 1 producer of plastic injection-moulded components and assemblies, with facilities in Nelson Mandela Bay and East London. Ebor is a B-BBEE Level 4 company with an Employee Share Ownership Program (ESOP) benefiting over 200 employees.

Compatriots, some of the future opportunities in this sector that we must take advantage of are localisation and transformation.

On localisation – We can increase localisation with existing and potential new original equipment manufacturer (OEM) entrants to market, achieving a 5% growth in SA localisation rate, potentially resulting in R30bn in new local procurement. 

Moreover, research has indicated that South Africa is well positioned to localise high-value New Energy Vehicle (NEV) components, including fuel cells, thermal management systems, e-axle and high-voltage battery mineral beneficiation and assembly.

Regarding transformation, we can intensify the sector’s potential to create at least 130 new Black industrialists in component manufacturing as part of the Automotive Masterplan 2035 goals.

At the heart of our vision for the automotive industry is a commitment to shared prosperity. We believe that sustainable development must benefit all members of society, empowering individuals and communities to thrive and succeed.

Our country boasts a rich history of automotive innovation and a skilled workforce that is capable of competing on a global scale. 

As we look towards the future, we must capitalise on this potential to drive economic growth and create opportunities for all South Africans.

Through creating inclusive business models and fostering a supportive environment for entrepreneurship, we can ensure that the benefits of industrial growth are shared equitably among all South Africans.

As we navigate the challenges and opportunities that lie ahead, let us remember that our strength lies in our unity and collective vision for a brighter future. 

Together, we can build a future where prosperity is shared by all, leaving behind a legacy of growth and opportunity for generations to come.

I Thank You.

Vogue Índia destaca o trabalho pioneiro da Senadora Dra. Rasha Kelej em África e além

Source: Africa Press Organisation – Portuguese –

Senadora, Dra. Rasha Kelej, CEO da Fundação Merck (www.Merck-Foundation.com), foi destaque numa importante organização de mídia de estilo de vida, Vogue Índia (http://apo-opa.co/4lpwfFu). O artigo, intitulado “Liderando com coragem e convicção: a Senadora Dra. Rasha Kelej, sobre o empoderamento das mulheres, o melhoramento da saúde e a transformação da mídia na África“, destaca a abordagem única que ela adaptou ao envolver as comunidades de arte, moda e mídia para abordar questões sociais críticas, como o estigma da infertilidade, o apoio à educação de meninas, o fim da violência do género (VBG) e da mutilação genital feminina (MGF), o casamento infantil e também questões de saúde como a conscientização sobre a diabetes e a hipertensão.

Por ser destacada na Vogue Índia, a Dr. Kelej partilhou, Sou leitora da Vogue há muito tempo e estou realmente encantada por ser destaque da Vogue Índia pela minha abordagem criativa para impulsionar mudanças sociais. A África é um continente repleto de cultura vibrante, cores e criatividade, e sempre acreditei que a moda, arte e mídia podem ser instrumentos poderosos para inspirar mudanças positivas — além do entretenimento.

Essa crença levou-me a desenvolver iniciativas inovadoras, como o programa televisivo Nossa África, músicas, livros de histórias infantis, filmes de animação e prémios para os melhores designs de mídia, música, cinema e moda. Essas iniciativas visam conscientizar sobre questões sociais e de saúde críticas e sensíveis, de forma identificável e impactante.

Tenho orgulho de que este trabalho esteja a ser reconhecido e compartilhado como um estudo de caso significativo com leitores da Vogue em todo o mundo. A Senadora, Dra. Rasha Kelej foi reconhecida como Uma das 100 africanas mais influentes por seis anos consecutivos, de 2019 a 2024. Sob sua liderança, a Fundação Merck foi reconhecida como a ONG do Ano em 2022 e 2024, a ONG Mais Influente que Molda o Futuro da África e também recebeu o Prémio de “Melhor Filantropia do Sector da Saúde” em 2023.

A matéria da Vogue também destaca os esforços da Dra. Rasha Kelej no estabelecimento de uma parceria impactante entre a Fundação Merck e mais de 28 Primeiras-Damas Africanas, demonstrando os seus esforços colectivos na transformação do cenário da saúde em toda a África e além. A Fundação Merck concedeu mais de 2.250 bolsas de estudo a jovens médicos de 52 países em mais de 44 especialidades médicas críticas e carenciadas. A matéria também destaca o programa Educar Linda, que apoia a educação com a oferta de 800 bolsas de estudo para estudantes africanas de alto desempenho e carentes, empoderando-as a concluir os seus estudos e atingir o seu pleno potencial.

Clique aqui para ler o artigo completo da Vogue Índia, que oferece insights mais profundos sobre as iniciativas impactantes da Dra. Rasha Kelej e o trabalho de longo alcance da Fundação Merck em África e além.:

https://apo-opa.co/45tQQm5

Distribuído pelo Grupo APO para Merck Foundation.

Contato:
Mehak Handa
Gerente do Programa de Conscientização Comunitária
Telefone: +91 9310087613 / +91 9319606669
Email: mehak.handa@external.merckgroup.com

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Sobre a Fundação Merck:
A Fundação Merck, criada em 2017, é o braço filantrópico da Merck KGaA Alemanha, tem como objectivo melhorar a saúde e o bem-estar das pessoas e aprimorar as suas vidas atravez da ciência e da tecnologia. Os nossos esforços estão focados principalmente na melhoria do acesso a soluções de saúde de qualidade e equitativas em comunidades carenciadas, no desenvolvimento da capacidade de saúde e na investigação científica, no empoderamento das raparigas na educação e no empoderamento de pessoas em STEM (Ciência, Tecnologia, Engenharia e Matemática) com foco especial em mulheres e jovens. Todos os comunicados de imprensa da Fundação Merck são distribuídos por e-mail ao mesmo tempo em que são disponibilizados no site da Fundação Merck. Visite www.Merck-Foundation.com para ler mais. Siga a mídia social da Fundação Merck: Facebook (http://apo-opa.co/4oBYeok), X (http://apo-opa.co/3UXtmku), Instagram (http://apo-opa.co/3UsS7ot), YouTube (http://apo-opa.co/45AcPb9), Threads (http://apo-opa.co/4oGHSuO) e Flickr (http://apo-opa.co/3UNLAoJ).

A Fundação Merck está dedicada a melhorar os resultados sociais e de saúde para comunidades necessitadas. Embora colabore com vários parceiros, incluindo governos, para atingir os seus objectivos humanitários, a Fundação permanece estritamente neutra em questões políticas. Ela não se envolve ou apoia nenhuma actividade política, eleições ou regimes, concentrando-se exclusivamente na sua missão de elevar a humanidade e melhorar o bem-estar, mantendo uma postura estritamente apolítica em todos os seus esforços.

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Vogue Inde met en lumière le travail pionnier de la Sénatrice Dr. Rasha Kelej en Afrique et au-delà

Source: Africa Press Organisation – French

Sénatrice Dr. Rasha Kelej, CEO de la Fondation Merck (www.Merck-Foundation.com), a été présentée par Vogue India (http://apo-opa.co/45tQQm5), une organisation médiatique de premier plan spécialisée sur le style de vie. L’article, intitulé « Diriger avec Courage et Conviction : Sénatrice Dr. Rasha Kelej sur l’autonomisation des femmes, le renforcement des soins de santé et la transformation des médias en Afrique », met en évidence l’approche unique qu’elle a adoptée en engageant les communautés de l’art, de la mode et des médias pour aborder des problèmes sociaux critiques tels que la stigmatisation liée à l’infertilité, le soutien à l’éducation des filles, la fin de la violence basée sur le genre (VBG) et des mutilations génitales féminines (MGF), le mariage des enfants et également des problèmes de santé comme la sensibilisation sur le diabète et l’hypertension.

À propos de son article par Vogue Inde, le Dr Kelej a déclaré : « Je suis une lectrice de Vogue depuis longtemps et je suis ravie que Vogue Inde me présente pour mon approche créative du changement social. L’Afrique est un continent riche en culture, en couleurs et en créativité, et j’ai toujours cru que la mode, l’art et les médias peuvent être de puissants instruments pour inspirer un changement positif, au-delà du simple divertissement.

Cette conviction m’a amenée à développer des initiatives innovantes telles que l’émission télévisée ‘Notre Afrique’, des chansons, des livres de contes pour enfants, des films d’animation et des prix pour les meilleurs médias, chansons, films et créations de mode. Ces initiatives visent à sensibiliser le public à des questions sociales et sanitaires critiques et sensibles, de manière pertinente et percutante.

Je suis fière que ce travail soit reconnu et partagé comme une étude de cas significative auprès des lecteurs de Vogue du monde entier. »

Sénatrice, Dr. Rasha Kelej a été reconnue comme l’Une des 100 Africaines les Plus Influentes pendant six années consécutives, de 2019 à 2024. Sous sa direction, la Fondation Merck a été reconnue ONG de l’Année en 2022 et 2024, ONG la plus influente façonnant l’avenir de l’Afrique et a également reçu le prix de la « Meilleure Philanthropie du Secteur de la Santé » en 2023.

L’article de Vogue souligne également les efforts du Dr. Rasha Kelej pour établir un partenariat impactant entre la Fondation Merck et plus de 28 Premières Dames Africaines, mettant en valeur leurs efforts collectifs pour transformer les soins de santé en Afrique et au-delà. La Fondation Merck a accordé plus de 2 250 bourses à de jeunes médecins de 52 pays dans plus de 44 spécialités médicales critiques et mal desservies. L’article met également en lumière le programme Éduquer Linda, qui soutient l’éducation en offrant 800 bourses à des écolières africaines performantes et défavorisées, leur permettant ainsi de terminer leurs études et d’atteindre leur plein potentiel.

Cliquez ici pour lire l’article complet de Vogue Inde, qui offre un aperçu plus approfondi des initiatives marquantes du Dr Rasha Kelej et du travail de grande envergure de la Fondation Merck en Afrique et au-delà :

https://apo-opa.co/45tQQm5

Distribué par APO Group pour Merck Foundation.

Contact :
Mehak Handa
Responsable du programme de sensibilisation communautaire
Téléphone : +91 9310087613/ +91 9319606669
E-mail : mehak.handa@external.merckgroup.com

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À propos de la Fondation Merck :
La Fondation Merck, créée en 2017, est la branche philanthropique de Merck KGaA Allemagne, vise à améliorer la santé et le bien-être des populations et à faire progresser leur vie grâce à la science et à la technologie. Nos efforts sont principalement axés sur l’amélioration de l’accès à des solutions de soins de santé de qualité et équitables dans les communautés mal desservies, à renforcer les capacités de recherche sur les soins de santé et la recherche scientifique, l’autonomisation des filles à travers l’éducation et l’autonomisation des personnes en STEM (Science, Technologie, Ingénierie et Mathématiques) avec un accent particulier sur les femmes et les jeunes. Tous les communiqués de presse de la Fondation Merck sont distribués par e-mail en même temps qu’ils deviennent disponibles sur le site Web de la Fondation Merck. Veuillez visiter www.Merck-Foundation.com pour en savoir plus. Pour en savoir plus, contactez nos réseaux sociaux de la Fondation Merck : Facebook (http://apo-opa.co/4oBYeok), X (http://apo-opa.co/3UXtmku), Instagram (http://apo-opa.co/3UsS7ot), YouTube (http://apo-opa.co/45AcPb9), Threads (http://apo-opa.co/4oGHSuO) et Flickr (http://apo-opa.co/3UNLAoJ).

La Fondation Merck se consacre à l’amélioration des résultats sociaux et sanitaires pour les communautés dans le besoin. Bien qu’elle collabore avec divers partenaires, y compris des gouvernements, pour atteindre ses objectifs humanitaires, la fondation reste strictement neutre sur le plan politique. Elle ne s’engage pas et ne soutient pas d’activités, d’élections ou de régimes politiques, se focalise uniquement sur sa mission d’élever l’humanité et d’améliorer le bien-être tout en maintenant une position strictement apolitique dans toutes ses activités.

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À l’ère de l’intelligence artificielle (IA) brouillonne, la confiance humaine fait la différence (Par Bas Wijne)

Source: Africa Press Organisation – French

Par Bas Wijne, PDG d’APO Group (www.APO-opa.com)

Les contenus générés par l’intelligence artificielle envahissent le web – et bon nombre d’entre eux sont de piètre qualité, voire trompeurs. Les éditeurs appellent cela la « bouillie d’IA » : citations fictives, communiqués de presse fabriqués, titres conçus pour plaire aux algorithmes. 

Dans un monde où l’information est produite plus rapidement et à moindre coût que jamais, la confiance est devenue une ressource précieuse. C’est là que les relations publiques professionnelles – longtemps accusées de faire du « spin » – jouent aujourd’hui un rôle aussi inattendu qu’essentiel : garantir la crédibilité dans un paysage médiatique devenu incertain. 

L’IA a sa place, mais elle ne remplace pas l’humain 

Soyons clairs : l’intelligence artificielle n’est pas l’ennemie. Elle est un outil puissant pour automatiser les tâches, analyser les données et produire des insights. Mais elle a ses limites. 

Au-delà du flot de contenu de mauvaise qualité, un risque de plus en plus visible est celui de l’effondrement des modèles : lorsque les IA se nourrissent des contenus générés par d’autres IA, les résultats deviennent progressivement moins fiables, moins pertinents, et souvent faux. 

Dans ce contexte, deux éléments fondamentaux des RP deviennent des sauve-conduits essentiels pour les journalistes comme pour le public : 

  • Un accès direct aux dirigeants 
  • Des communiqués de presse vérifiés, émis par des sources responsables 

L’IA peut imiter le style d’un PDG, produire une citation plausible, ou générer un faux communiqué crédible à première vue. Mais elle ne peut pas offrir ce qui compte vraiment : 

  • Une vraie interview avec de vrais enjeux 
  • Un lien direct avec une personne décisionnaire 
  • Une déclaration authentique, vérifiable, engageant une responsabilité réelle 
  • Une voix locale qui saisit les nuances, pas seulement les mots-clés 

Informer avec fiabilité : une mission humaine 

Chez APO Group, nous sommes fiers d’être la plus grande agence panafricaine de communication et de relations publiques, ainsi que le seul fournisseur dédié à la distribution de communiqués de presse et de contenus médiatiques à l’échelle du continent, via notre plateforme propriétaire : Africa Newsroom. 

En l’absence d’une autorité de régulation panafricaine équivalente à la Financial Conduct Authority du Royaume-Uni, Africa Newsroom joue le rôle de fournisseur principal d’informations de référence en Afrique – une plateforme de confiance, utilisée pour diffuser des communications officielles et vérifiables du secteur privé comme du secteur public. 

Chaque contenu diffusé est revu, optimisé et traçable, grâce au travail rigoureux de notre équipe. 

Du côté des relations publiques, lorsque nous organisons une interview entre un journaliste et un ministre africain, ou une conférence de presse avec le PDG d’un grand groupe international qui s’implante à Nairobi ou Abidjan, nous faisons ce que l’IA ne peut pas faire : bâtir la confiance grâce au lien humain. 

Le mois dernier, nous avons facilité plus de 200 interviews de dirigeants pour des marques comme Coca-Cola et Canon, en connectant des journalistes à de véritables décideurs – pas à des personnages artificiels. 
Ce n’est pas de l’automatisation. C’est un travail de relation profonde. 

Les communiqués de presse comptent toujours – à condition d’être bien faits 

Beaucoup considèrent à tort les communiqués de presse comme un format dépassé. Pourtant, lorsqu’ils sont factuels, vérifiés, conformes, attribués, et envoyés aux bonnes personnes au bon moment, ils deviennent autre chose : des signaux fiables dans un océan de bruit numérique. 

La cascade de la confiance : Relations publiques → Journalistes → Public 

Le récent scandale de l’indexation des conversations ChatGPT par OpenAI – qui a vu des échanges privés apparaître dans les résultats de Google – illustre bien les dangers d’un contenu détaché du contexte, du consentement et du contrôle. 
La confiance du public en a souffert, et les marques concernées continuent d’en gérer les conséquences. 

Quand les écosystèmes de l’information se fragilisent, la confiance devient un effet domino. 
Et c’est là que les RP jouent un rôle essentiel : 

  • Nous fournissons des données crédibles : des personnes réelles, des citations authentiques, des faits vérifiés 
  • Les journalistes valident et diffusent ces contenus 
  • Le public reçoit l’information en toute confiance, sachant d’où elle provient 

Sans cette première couche de professionnalisme, nous risquons de construire un monde d’information sur du sable synthétique. 

Pourquoi cela est encore plus crucial en Afrique 

La désinformation générée par l’IA est un phénomène mondial. Mais ses effets sont plus destructeurs encore dans les marchés émergents, et notamment en Afrique. 

Ici, les médias indépendants manquent souvent de ressources, et la confiance institutionnelle est fragile. L’impact des fausses informations – amplifiées par l’IA – peut être réputationnel, politique, financier, voire existentiel. 

C’est précisément pour cela qu’APO Group existe : pour connecter des récits africains crédibles à l’écosystème médiatique mondial. 

La vérité humaine est notre avantage concurrentiel 

L’avenir de la communication n’oppose pas l’humain à l’IA. Il repose sur les deux. 
Mais aujourd’hui, une seule voie permet encore de créer du lien, de la responsabilité, de l’authenticité. 

Chez APO Group, nous continuerons à investir dans la technologie. Mais notre conviction reste intacte : le contenu de confiance commence toujours par des humains. 

Notre approche unique – mêlant RP professionnelles et distribution médiatique panafricaine – offre une rare combinaison : portée et fiabilité, influence et rigueur. 
Nous connectons les journalistes aux sources réelles, dans les 54 pays d’Afrique, à un moment où les boîtes de réception sont saturées de bruit artificiel. 

C’est notre engagement envers nos clients, les médias, et le public. 
Et dans un monde saturé par la bouillie d’IA, c’est ce qui fait toute la différence. 

Distribué par APO Group pour APO Group Insights.

À propos d’APO Group :
Fondé en 2007, APO Group (www.APO-opa.com) est le principal cabinet panafricain de conseil en communication et de distribution de communiqués de presse. Reconnu pour son expertise enracinée en Afrique et sa portée internationale, nous accompagnons les entreprises et institutions publiques dans le renforcement de leur réputation et de leur image de marque sur le continent. 

Notre engagement envers l’excellence et l’innovation a été récompensé par de nombreuses distinctions, notamment le PRovoke Media Global SABRE Award, plusieurs Africa SABRE Awards, et des prix comme Meilleure agence de relations publiques en Afrique et Meilleure agence panafricaine de communication lors des World Business Outlook Awards 2023. 
En 2024, nous avons été élus Meilleure agence RP et média d’Afrique du Sud, et en 2025, Brands Review Magazine nous a de nouveau désignés Meilleure agence de communication en Afrique, tout en nous attribuant les titres de Meilleure agence RP et Meilleure plateforme de distribution de communiqués de presse en Afrique. La même année, nous avons remporté l’Or pour la meilleure campagne RP et le Bronze dans la catégorie Événement spécial aux Davos Communications Awards. 

Nos clients – parmi lesquels Canon, Nestlé, Western Union, le PNUD, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, ou encore Liquid Intelligent Technologies – témoignent de notre capacité à naviguer dans un paysage médiatique complexe, multiculturel et en constante évolution. 

Avec une équipe répartie sur tout le continent, APO Group est engagé à revaloriser les récits africains, à déconstruire les stéréotypes, et à partager les histoires inspirantes de l’Afrique avec le monde entier. 
Grâce à notre maîtrise des campagnes RP à l’échelle mondiale, nous sommes idéalement positionnés pour amplifier les messages, renforcer les réputations, et connecter les marques à leurs publics cibles de manière stratégique et durable. 

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Vogue India Spotlights Senator Dr. Rasha Kelej’s Trailblazing Work Across Africa and beyond

Source: APO

Senator, Dr. Rasha Kelej, CEO of Merck Foundation (www.Merck-Foundation.com), has been featured by a leading lifestyle media organization, Vogue India (http://apo-opa.co/45tQQm5). The article, titled “Leading with Courage and Conviction: Senator Dr. Rasha Kelej on empowering women, advancing healthcare, and transforming media in Africa,” highlights the unique approach she adapted by engaging the art, fashion, and media communities to address critical social issues such as Infertility Stigma, Supporting Girl Education, Ending Gender-Based Violence (GBV) & Female Genital Mutilation (FGM), Child marriage and also health issues like Diabetes & Hypertension Awareness.

On being featured by Vogue India, Dr Kelej shared, “I have been a long-time Vogue reader, and I am truly delighted to be featured by Vogue India for my creative approach to driving social change. Africa is a continent full of vibrant culture, colour, and creativity, and I’ve always believed that fashion, art, and media can be powerful instruments to inspire positive change—beyond just entertainment.

This belief led me to develop innovative initiatives such as Our Africa TV program, Songs, Children’s storybooks, Animation Films, and Awards for the best Media, Song, Film and Fashion Designs. These initiatives are aimed at raising awareness about critical and sensitive social and health issues, in a relatable and impactful way.

I’m proud that this work is being recognized and shared as a meaningful case study with Vogue readers around the world.”

Senator, Dr. Rasha Kelej has been recognized as One of 100 Most Influential Africans for six consecutive years from 2019 till 2024. Under her leadership, Merck Foundation has been recognized as the NGO of the Year in 2022 & 2024, the Most Influential NGO Shaping Africa’s Future and also received the ‘Best Health Sector Philanthropy’ Award 2023.

The Vogue article also highlights Dr. Rasha Kelej’s efforts to establish impactful partnership between Merck Foundation and over 28 African First Ladies, showcasing their collective efforts to transform healthcare across Africa and beyond. Merck Foundation has provided over 2,250 scholarships for young doctors from 52 countries in more than 44 critical and underserved medical specialties. The feature also sheds light on the Educating Linda program, which is supporting the education through providing 800 scholarships for high performance and underprivileged African schoolgirls, empowering them to complete their studies and reach their full potential.

Click here to read the full Vogue India article, which offers deeper insights into Dr. Rasha Kelej’s impactful initiatives and the far-reaching work of Merck Foundation across Africa and beyond:

https://apo-opa.co/45tQQm5

Distributed by APO Group on behalf of Merck Foundation.

Contact:
Mehak Handa
Community Awareness Program Manager 
Phone: +91 9310087613/ +91 9319606669
Email: mehak.handa@external.merckgroup.com

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About Merck Foundation:
The Merck Foundation, established in 2017, is the philanthropic arm of Merck KGaA Germany, aims to improve the health and wellbeing of people and advance their lives through science and technology. Our efforts are primarily focused on improving access to quality & equitable healthcare solutions in underserved communities, building healthcare & scientific research capacity, empowering girls in education and empowering people in STEM (Science, Technology, Engineering, and Mathematics) with a special focus on women and youth. All Merck Foundation press releases are distributed by e-mail at the same time they become available on the Merck Foundation Website.  Please visit www.Merck-Foundation.com to read more. Follow the social media of Merck Foundation: Facebook (http://apo-opa.co/4oBYeok), X (http://apo-opa.co/3UXtmku), Instagram (http://apo-opa.co/3UsS7ot), YouTube (http://apo-opa.co/45AcPb9), Threads (http://apo-opa.co/4oGHSuO) and Flickr (http://apo-opa.co/3UNLAoJ).

The Merck Foundation is dedicated to improving social and health outcomes for communities in need. While it collaborates with various partners, including governments to achieve its humanitarian goals, the foundation remains strictly neutral in political matters. It does not engage in or support any political activities, elections, or regimes, focusing solely on its mission to elevate humanity and enhance well-being while maintaining a strict non-political stance in all of its endeavors.

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Western Cape Mobility reports a rise in road fatalities

Source: Government of South Africa

The Western Cape Mobility Department is deeply concerned about a significant rise in road fatalities during the first 11 days of August 2025. 

In this period, the provincial department said 52 people have lost their lives, compared to 28 fatalities in the same timeframe last year.

According to the department, fatalities have occurred across urban and rural areas. 

There were 37 deaths on municipal roads, with 15 more recorded on provincial routes. Meanwhile, the pedestrians remain the most vulnerable, with 28 fatalities. 

In addition, the department said passenger and driver deaths have also risen sharply, and motorcycle-related fatalities on municipal roads have been reported for the first time this year.

“The main causes are speeding, alcohol use, unsafe pedestrian crossings, and poor visibility at night. These behaviours put all road users at risk,” the statement read. 

According to the department, from 1 and 11 August, provincial traffic officers conducted 394 integrated checkpoints and roadblocks on high-risk routes. 

They stopped and inspected 60 226 vehicles, which included 3 770 public transport vehicles, and arrested 195 drivers for driving under the influence, with one driver registering a blood alcohol level nearly six times the legal limit.

During this period, the team also recorded a total of 15 824 offences, which included speeding, reckless driving, cellphone use while driving, and seatbelt violations. 

In addition, they discontinued 341 vehicles from use and impounded 46 due to roadworthy issues.

“Fifty-two lives lost in eleven days – that’s 52 families shattered. These aren’t numbers, they’re our neighbours, friends, and loved ones. I’m asking every driver, passenger, and pedestrian – slow down, stay sober, and make the choices that keep us all alive. Let’s make sure no more families must get that devastating call,” Western Cape Mobility MEC, Isaac Sileku. 

The department has since urged drivers to slow down, stay alert, and obey traffic laws, and pedestrians to cross roads only at safe points, stay visible at night, and avoid alcohol near traffic. 

The province is also encouraging all road users to avoid walking on freeways and use safe and legal routes. 

“Road safety is a shared responsibility. Every choice matters, and every life is precious.” – SAnews.gov.za

In the Age of Artificial Intelligence (AI) Slop, Trust is a Human Advantage (By Bas Wijne)

Source: APO

By Bas Wijne, CEO, APO Group (www.APO-opa.com)

AI-generated content is flooding the internet, and much of it is low-quality and misleading. Editors call it ‘AI slop’: hallucinated quotes, fake press releases, and algorithm-chasing headlines. In an era where content is cheaper and faster than ever, trust has become the rarest commodity. That’s where professional public relations – once accused of ‘spin’ – is playing a new, unexpected role: safeguarding credibility in a post-truth landscape. 

AI has a place, but it doesn’t replace people 

Let me be clear: AI isn’t the enemy. It’s a powerful tool for information analysis, workflows, and insight. But it has limits. Besides the slop factor, the phenomenon of model collapse – AI models producing increasingly inaccurate results as they are trained on the outputs of earlier models – is a looming risk. In this context, two pillars of PR – direct executive access and verified press releases – are lifelines for journalists and the public. 

AI can mimic a CEO’s tone. It can generate a passable quote. It can even create a fake press release that looks real on first glance. But it cannot replicate what matters most: 

  • A real interview, with real stakes 
  • A direct connection to a decision-maker 
  • A verified statement backed by accountability 
  • A local voice who understands the nuance, not just the keywords 

Delivering news you can trust 

APO Group (www.APO-opa.com) is proud to be the largest pan-African PR and communications consultancy and Africa’s only dedicated press release and media content distribution provider, through our proprietary newswire Africa Newsroom (www.Africa-Newsroom.com). 

In the absence of a pan-African regulatory authority equivalent to the UK’s Financial Conduct Authority, Africa Newsroom serves as the de facto Primary Information Provider for Africa: an outlet trusted to deliver official, verifiable corporate and public sector communications across the continent. Every piece of content distributed by Africa Newsroom is reviewed, optimised, and traceable by our team.  

On the PR side, when our team arranges an interview between a journalist and an African minister or facilitates a press briefing with the CEO of a global firm expanding into Nairobi or Abidjan, we’re doing something AI can’t: building trust through human access. 

In just the past month, we’ve facilitated over 200 executive interviews for brands like Coca-Cola and Canon – connecting journalists to real decision-makers rather than AI-generated personas. That’s not automation. It’s deep relationship work. 

Press releases still matter – when they’re done right 

Too many people write off the press release as an outdated format. But when done well – fact-checked, compliant, attributed, and distributed to the right people at the right time – a press release becomes something else entirely: a verified signal in a noisy, synthetic world. 

The trust cascade: PR → Journalists → Public 

The recent fallout from OpenAI’s indexing scandal – where shared ChatGPT conversations were found discoverable via Google Search – is a stark reminder of what happens when content is detached from context, consent and control. Public confidence took a hit, and brands using shared links for internal communications or published content are still scrambling to contain the damage.  

When information ecosystems break down, trust becomes a chain reaction. PR plays a key role in this cascade: 

  • We provide credible inputs: real people, real quotes, real data 
  • Journalists vet and amplify those insights 
  • The public consumes the final story with confidence it came from somewhere accountable 

Without that initial layer of professional PR, we risk a content ecosystem built on synthetic sand. 

Why this matters even more in Africa 

AI-generated misinformation is a global issue, but its effects are sharper in emerging markets, especially across Africa. 

Here, independent media outlets are often underfunded, and institutional trust is fragile. The damage from fake news – amplified by generative AI – can be reputational, political, financial. Even existential. 

This is why APO Group exists: to bridge the gap between credible African stories and the global media ecosystem. 

Human truth is the competitive edge 

The future of communications isn’t human or AI. It’s both. But right now, only one side builds relationships. Only one side is accountable. Only one side engages with intent when the story matters. 

At APO Group, we’ll keep investing in technology. But our core belief won’t change: the most trusted content still starts with real people. 

Our combination of professional PR and trusted, continent-wide media distribution offers something rare: scale and trust. Reach and rigour. The ability to connect journalists to real sources – in all 54 African countries – at a time when bots are flooding inboxes with synthetic noise. 

That’s our commitment to our clients, to the media, and to the public. And in the age of AI slop, that’s what makes the difference. 

Distributed by APO Group on behalf of APO Group Insights.

About APO Group:   
Founded in 2007, APO Group (www.APO-opa.com) is the leading pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally.     

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a PRovoke Media Global SABRE Award, and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm in Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024.  Additionally, in 2025, we were honoured with the Gold distinction for Best PR Campaign and Bronze in the Special Event category at the Davos Communications Awards.   

APO Group’s esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.   

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African Development Bank Group Commits $40 Million to Catalyze the Alliance for Green Infrastructure – Project Development Fund

Source: APO

  • Bank’s investment anchors first close of $118 million for Africa’s leading green infrastructure initiative
  • The Fund, managed by Africa50, seeks to raise $400 million of blended, early-stage development capital to deliver a pipeline of investment-ready green infrastructure projects in Africa

The African Development Bank Group (www.AfDB.org) has announced $40 million in blended capital to the Alliance for Green Infrastructure in Africa – Project Development Fund, anchoring the Fund’s first close of $118 million. This milestone marks a new era towards mobilizing blended capital in project development, to unlock a robust pipeline of investment-ready green infrastructure projects across the continent.

The AGIA-PD’s strong alliance of development finance institutions, public agencies, philanthropic organizations, and private investors includes KfW (the German development bank), the West African Development Bank (BOAD), the UK’s Foreign, Commonwealth & Development Office (FCDO), the Three Cairns Group, and the Soros Economic Development Fund.

The African Development Bank’s strategic investment in the Fund — comprising $20 million in grants, $10 million in commercial equity, and $10 million in junior equity from the Sustainable Energy Fund for Africa, which the Bank administers— underscores the Bank’s leadership in de-risking early-stage projects and catalyzing private investment into infrastructure.

“Through this $40 million spanning grants, junior equity, and commercial equity, the African Development Bank is pioneering a comprehensive approach that will unlock Africa’s vast green infrastructure potential,” said Solomon Quaynor, the Bank’s Vice President for Private Sector, Infrastructure and Industrialization. “This investment represents more than capital. It is a bold declaration that the Bank stands ready to share early-stage risk alongside our partner. The resources will be deployed for co-development with both emerging and established developers, ensuring a diverse and scalable pipeline. Our blended-finance model is designed to mobilize billions in private-sector investment for Africa’s low-carbon and climate-resilient infrastructure.”

The Alliance for Green Infrastructure in Africa – Project Development Fund is part of the AGIA initiative, led by the African Development Bank, the African Union Commission, and Africa50. The initiative aims to raise $500 million, with $100 million in grants for project preparation overseen by the Bank and $400 million for project development through the Fund, to unlock a $10 billion investment pipeline in strategic areas, including energy, sustainable transport, and ICT.

“Since the unveiling of the initiative at COP27, the Alliance for Green Infrastructure in Africa has moved from ambition to execution, and this first close of the AGIA Project Development Fund is a powerful testament to that progress”, Africa50, Alain Ebobissé, CEO.

He added. “We are deeply grateful to our founding partners and investors for their trust and commitment. By unlocking early-stage capital, AGIA will help accelerate the development of bankable green infrastructure projects, strengthen local capacity, and pave the way for a more sustainable, resilient, and prosperous Africa. Africa50 is proud to serve as fund manager and drive this vital initiative forward.”

Minister of State for Development of the United Kingdom, Jenny Chapman, said, “We are partnering with countries to unlock private investment in the places hardest hit by climate change. This is good news for local communities, helping create growth, and for the UK. Today’s UK investment will support African-led projects like solar farms and water treatment plants, helping build stronger economies which can deal better with the effects of climate change.”

Christine de Barros Said, Head of Cooperation, German Embassy in Maputo underscored the  German government’s commitment to support Africa on its path to a sustainable and climate-resilient future.

Christine de Barros Said remarked: “Through KfW, we are providing €26 million to promote more private and public investment in green infrastructure. AGIA identifies and develops projects until they reach creditworthiness and then sells them to investors. This generates important investments in renewable energy, transport, water, and digitalization, which the continent urgently needs to foster economic growth and job creation.”

Commenting on the first close, President and Chairman of West African Development Bank, Serge Ekue, said: “BOAD’s commitment to supporting Africa50 in implementing AGIA reaffirms our dedication to closing Africa’s infrastructure gap and fostering private sector investment in innovative projects. This contribution is poised to drive sustainable development across the West African Economic and Monetary Union member states and the continent at large.”

Mark Gallogly, co-founder of Three Cairns Group, described the AGIA’s first close as “a significant milestone in tackling persistent barriers to scaling clean energy and climate-resilient infrastructure across Africa. We are proud to support this effort and to see catalytic capital flow into early-stage project development — a critical enabler for unlocking economic vitality on the continent.”

The CEO of the Soros Economic Development Fund, Georgia Levenson Keohane, said: “The Soros Economic Development Fund (SEDF) is proud to support the Alliance for Green Infrastructure in Africa, a critically important Africa-led partnership to catalyze transformative green infrastructure projects that enhance climate resilience, accelerate a just energy transition, and drive inclusive, sustainable development across the continent.”

Distributed by APO Group on behalf of African Development Bank Group (AfDB).

Media Contact:
Emeka Anuforo
Communication and External Relations Department
Email: media@afdb.org

About the African Development Bank Group:
The African Development Bank Group is Africa’s premier development finance institution. It comprises three distinct entities: the African Development Bank (AfDB), the African Development Fund (ADF) and the Nigeria Trust Fund (NTF). On the ground in 41 African countries with an external office in Japan, the Bank contributes to the economic development and the social progress of its 54 regional member states.

For more information: www.AfDB.org

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DIRCO clarifies remarks on foreign policy after SANDF Chief’s Iran visit

Source: Government of South Africa

Thursday, August 14, 2025

The Department of International Relations and Cooperation (DIRCO) has clarified that any statements made by individuals or departments that are not responsible for foreign policy should not be considered the official stance of the South African Government.

This is after media reports have surfaced regarding comments made by the Chief of the South African National Defence Force (SANDF), General Rudzani Maphwanya, during a visit to Iran. 

According to these reports, Maphwanya expressed his solidarity with Iran following a meeting with the country’s army Commander in Tehran on Tuesday.

Press TV reported that the Iranian commander emphasised that both sides share common anti-colonial, anti-arrogant, and justice-driven principles. 

He highlighted that the African nation has been given a “prioritised” position in the Islamic Republic’s foreign policy.

The publication reported that Maphwanya relayed greetings from South Africa’s President and Defence Minister. 

The General then affirmed that “the Republic of South Africa and the Islamic Republic of Iran share common goals and will always support the oppressed and defenceless people of the world.“

However, the department has since distanced itself from these remarks and clarified that the implementation of South Africa’s foreign policy is the responsibility of the Presidency, with support from DIRCO.

“Consequently, any statements made by an individual, or a department other than those responsible for foreign policy, should not be misinterpreted as the official position of the South African Government. The remarks attributed to General Maphwanya, therefore, do not represent the government’s official foreign policy stance.” 

The Minister of International Relations and Cooperation, Ronald Lamola, will seek further clarification, according to the department. – SAnews.gov.za

Stats for a better life: More than just numbers

Source: Government of South Africa

By Morapedi Sibeko

As per Statistics South Africa (Stats SA), population trends: “are never just numbers; they reflect the shifting values, aspirations, and challenges of society at a given moment.”

South Africa’s population data for 2025 tells an intriguing story about how our families are changing. According to Stats SA, the country’s total fertility rate has dropped from an average of 2.78 children per woman in 2008 to just 2.21 in 2025. In plain terms, if current patterns are anything to go by, today’s average South African woman will have just over two children in her lifetime.

The change has been  gradual.

Around 2016, official birth registration records show a notable decline in births.  

The numbers have been declining since 2020. It is a part of a global trend, not limited to South Africa, as several nations record fewer births annually.

The consistent decline in birth rates is no coincidence.  It is a reflection of the economic and social realities shaping people’s choices.

Bringing up a child is a significant financial commitment. Between the cost of healthcare, education, housing, and even the price of nappies, the lifetime expense of parenting can be daunting.

The primary cause of declining birth rates worldwide, according to the UN Population Fund’s State of World Population report, is economic obstacles. 

It warns that an increasing number of people are being denied the freedom to start families because of high living costs, persistent gender inequality, and uncertainty about the future.

This is where constitutional rights matter, says Jacques van Zuydam, who leads the Population and Development Directorate.

South Africa’s Constitution protects women’s reproductive rights, meaning fertility trends should be the outcome of unhindered individual choices by the country’s roughly 30 million women, choices about whether to have children, when to have them, and how many to have.

“If the result of these choices adds up to a decline in the total birth rate, society has to adjust itself thereto.

Social and cultural shifts are also part of the picture.  The typical marriage age is currently in the early 30s in the majority of countries, including South Africa, according to Our World in Data. More people are putting off getting married and starting a family to concentrate on their education and professions.

With better access to family planning and healthcare, women have more control over whether and when they become mothers.

Even as these changes have an impact on demographics, they also represent personal preference and the growth of options for women, something Van Zuydam says should be embraced as part of social progress.

And then there’s the myth that refuses to retire, the idea that the Child Support Grant (CSG) encourages women to have children. The evidence tells a very different story. Research such as Common Concerns and Misconceptions: What Does the Evidence Say? shows that the grant has improved women’s financial independence and decision-making power, but there is no sign it drives higher birth rates.

In fact, with birth rates declining, it’s clear that social grants cannot be the reason women fall pregnant. Supporting this, The Role of Social Grants in Economically Enabling South African Women notes that pregnancies among young women have not been increasing over the past two decades, even as the grant expanded.

Van Zuydam also highlights that lower fertility rates present opportunities: the chance to reap the so-called demographic dividend, if the right investments are made into children and youth; the potential to lower unemployment. If young people are equipped with the skills to join the mainstream economy; and rapid technological advancement, particularly in the Fourth Industrial Revolution. More economic opportunities for women, he says, should also accelerate gender equality and equity.

This tendency has complicated repercussions. Although fewer births would relieve some of the strain on the healthcare and education systems, they also bring up issues with economic growth, the future workforce, and how to care for an aging population.

These are concerns for today, not tomorrow, and they necessitate new approaches to planning, policy, and community support.

South Africa’s declining birth rate should be seen less as a crisis and more as a reflection of changing priorities, economic realities, and an evolving approach to family life.

The real challenge and opportunity is in how we adapt to these changes while ensuring that people have the genuine freedom to decide the size and timing of their families.

*Morapedi Sibeko is Acting Director: Content Development and Events management at the Department of Social Development