Category: Africa

Posted on

Orange Middle East & Africa and the Confederation of African Football sign a landmark agreement for the mobile broadcast via the Max it super app

Source: APO

Orange Middle East and Africa (OMEA) (https://Orange.com) and the Confederation of African Football (CAF) announce the signing of a landmark agreement granting mobile-only broadcasting rights for the TotalEnergies CAF Africa Cup of Nations, Morocco 2025, that will take place in Morocco from 21 December 2025 to 18 January 2026.

A new mobile-first coverage of African football

Under this agreement, active users of the Max it super app will be able to watch live a curated selection of 35 matches of the TotalEnergies CAF Africa Cup of Nations, Morocco 2025, across 13 Sub-Saharan African countries: Burkina Faso, Botswana, Cameroon, Central African Republic, Democratic Republic of the Congo, Côte d’Ivoire, Guinea, Madagascar, Mali, Senegal, Sierra Leone, Liberia and Guinea-Bissau.

The broadcast package includes all group-stage matches of the national teams from qualified Orange affiliates, as well as a selection of fixtures from the knockout stages including the round of 16, quarter-finals and one semi-final, rounded out by the third-place play-off and the final. This offering ensures balanced and representative coverage of African football, fully aligned with mobile usage patterns and the expectations of a new generation of connected fans across the continent.

Max it TV: African sport at the heart of Orange’s super app

The Max it super app brings together telecommunications, financial services, entertainment and digital content within a single platform. Through the Max it TV universe, OMEA delivers a viewing experience that is simple, seamless and fully adapted to the realities of African markets.

Beyond broadcasting matches, OMEA enriches the experience through live programs broadcast before and after games, designed and produced with the support of a team of specialists. These programs combine editorial expertise and production skills to offer in-depth content that is carefully crafted in both substance and form.

This experience is supported by an end-to-end low-latency broadcast channel, designed to guarantee ultra-fast, smooth, and stable broadcasting, and to offer end customers an optimal viewing experience, as close to live as possible.

This initiative illustrates OMEA’s mobile-first strategy and its ambition to make Max it the pan-African benchmark for digital content, promoting inclusion, innovation, and the development of talent on the continent.

Yasser Shaker, CEO of Orange Middle East and Africa, comments: “We are proud of our partnership with CAF, because football is more than just a sport. It’s a shared passion that unites and empowers communities across Africa. This year, with Max it, we are bringing our digital vision to life by delivering a fully integrated experience. Our customers can now immerse themselves in the excitement of the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 fan zone and experience, closer than ever the action. This initiative reflects our deep commitment to supporting our customers’ love for football and creating unforgettable moments that inspire and bring together millions across the continent. Together, we celebrate the spirit of football: a symbol of hope, unity, and shared dreams.”

With this agreement, OMEA reaffirms its leading role in the digitization of the continent and the promotion of premium African content. By broadcasting the best of African football via Max it, OMEA is turning digital technology into a space for emotion, sharing, and inclusion, serving a connected Africa that is united and proud of its talents.

Distributed by APO Group on behalf of Orange Middle East and Africa.

Posted on

Mercy Ships and Madagascar Celebrate the Conclusion of a Successful Field Service with Plans to Continue Next Year

Source: APO

Following 10 months of successful partnership in strengthening surgical care and health capacity, the Government of Madagascar and Mercy Ships (www.MercyShips.org) announce the conclusion of the Africa Mercy’s® 2025 field service. This marks the end of a significant chapter of collaboration, and the beginning of a new one, as the hospital ship prepares to return to Madagascar in May 2026 after a period of maintenance.

This field service represented Mercy Ships’ fifth visit to Madagascar since 1996, and the second consecutive field service in the port of Tamatave for the Africa Mercy. During this period, the organization provided more than 1,370 life-changing surgeries for over 1,250 patients, addressing conditions such as goiters, bowed legs, cataracts, cleft lips, and more.

Among the year’s most remarkable stories is that of a blind mother and daughter (https://apo-opa.co/499CadF) who, after years of relying solely on sound and touch, were finally able to see each other’s faces following their surgeries on board. Additionally, the team delivered over 7,110 dental procedures for more than 1,140 dental patients.

“A fruitful collaboration exists between the Ministry of Public Health and Mercy Ships, working towards a strengthened health system and improved access to healthcare,” says Minister of Health, Dr. Managa Monira.

Over the course of its hospital ship’s previous visits, Mercy Ships has worked with the Malagasy government to provide over 7,770 surgical procedures and over 57,930 dental procedures.

Beyond surgical care, Mercy Ships is committed to sustainable development in the host country’s medical infrastructure. Since arriving in February, the organization has partnered with the Ministry of Health to deliver comprehensive medical training, designed to strengthen Madagascar’s surgical systems and local healthcare professionals. This includes, among other disciplines, physiotherapist mentoring, surgery training, specialized biomedical, dental, and lab technician education, and nurse anesthetic mentoring. During this field service, the team delivered over 9,050 training hours on board, over 11,030 training hours off-ship, and engaged more than 150 unique participants.

“The dedication of our Malagasy colleagues reminds us why this work matters,” expresses Education, Training, and Advocacy Director Glenn Wiffin. “Walking alongside them as they strengthen their surgical system shows that real impact comes from empowering those shaping their country’s future, leaving a legacy that will last long after we depart.”

As the ship prepares to leave the port city of Tamatave for maintenance, Mercy Ships expresses deep gratitude to the people and government of Madagascar for their hospitality, trust, and commitment to improving surgical care nationwide.

“More than 1400 volunteers from over 60 countries came together this year to serve the people of Madagascar on board,” says Nathan Janson, Managing Director of the Africa Mercy. “It has been an honor to share hope and healing. We look forward to returning in 2026 to strengthen partnerships, collaborate with the government, and meet the many patients still waiting for care.”

Following this season of positive impact in Madagascar, the Africa Mercy will enter an extended Annual Maintenance Period until she returns to Madagascar in May 2026 for a third consecutive field service.  The scheduled return reaffirms Mercy Ships’ long-term commitment to supporting Madagascar’s goals for improving its national healthcare system.

Distributed by APO Group on behalf of Mercy Ships.

Posted on

Les TECNO Glory Night Awards, coorganisés avec TikTok Live et la Confédération Africaine de Football (CAF), célèbrent les meilleurs influenceurs africains et l’esprit « Power Your Moment » lors de Coupe d’Afrique des Nations (AFCON) au Maroc

Source: Africa Press Organisation – French

Les TECNO Glory Night Awards (www.TECNO-Mobile.in), organisés conjointement par TECNO, TikTok Live et la CAF, ont célébré la créativité des leaders d’opinion panafricains (KOLs), portée par la puissance de TECNO AI. Lancé à l’occasion de la AFCON Morocco, le thème « Power Your Moment » a rencontré un large écho auprès des créateurs, stimulant une production abondante de contenus créatifs et mettant pleinement en lumière leurs moments de puissance dans la vie quotidienne.

Alors que TECNO renforce sa relation historique avec l’AFCON en accédant au statut de Partenaire Global Officiel, la marque a réuni au Maroc les voix digitales les plus influentes du continent pour une célébration emblématique. Cet événement signature a mis à l’honneur les influenceurs dont la créativité, l’authenticité et l’impact culturel incarnent pleinement l’esprit « Power Your Moment ».

La cérémonie a été conçue comme un hommage aux personnalités qui, par leur créativité, leur force narrative et leur impact culturel, façonnent l’avenir de l’expression numérique à travers l’Afrique. Des influenceurs issus de plus de vingt pays ont pris part à la soirée, aux côtés de légendes du football de l’AFCON, de partenaires médias et de dirigeants de TECNO. Ensemble, ils ont constitué un rassemblement rare de talents, d’influence et de leadership créatif.

Tout au long de la soirée, TECNO a décerné cinq prix majeurs, chacun récompensant une dimension spécifique de l’excellence créative. Les lauréats sont les suivants

Le Prix de l’Excellence du Moment

Décerné aux influenceurs ayant su capturer au mieux l’âme émotionnelle de « Power Your Moment », à travers des récits empreints de profondeur, d’authenticité et de résonance. Ces lauréats se sont distingués par des narrations puissantes ayant profondément touché les audiences à travers l’Afrique. Leur contenu a mis en lumière des moments authentiques de réussite et d’émotion, créant des connexions fortes et incarnant pleinement la signification de « Power Your Moment ». Grâce à un storytelling créatif et un engagement sincère, ils ont su toucher les cœurs et inspirer les communautés, transformant des expériences du quotidien en moments numériques mémorables.

Lauréats :

  • Nigeria : @ ultimatekombo2
  • Tanzanie : @ eng_makelele
  • Maroc : @ hajar_arssalanee

« Ce prix représente chaque créateur à travers l’Afrique qui croit que son histoire compte », a déclaré @ ultimatekombo2 du Nigeria. « TECNO nous a donné les outils et la plateforme pour transformer nos moments du quotidien en quelque chose de puissant. Cette reconnaissance m’inspire à continuer de créer des contenus qui résonnent avec nos communautés et mettent en lumière la beauté de nos expériences partagées. »

The Moment King/Queen Award

Cette distinction célèbre les influenceurs dont les performances exceptionnelles en matière de données, d’interactions, de vues et de croissance de la communauté ont redéfini la notion d’influence authentique durant la campagne. Ces créateurs ont dominé l’écosystème digital grâce à des contenus qui ont non seulement capté l’attention, mais aussi maintenu des niveaux d’engagement remarquables. Leur capacité à se connecter durablement à des audiences massives tout en générant des interactions significatives témoigne de leur parfaite maîtrise des plateformes et de leur influence réelle au sein de leurs communautés.

Lauréats :

  • Nigeria : @ liquorose_
  • Côte d’Ivoire : @ MIMImimitiktok0101
  • Sénégal : @ fallu_etsesvideos

The Creative Spark Award

Ce prix récompense les influenceurs qui repoussent constamment les limites de la créativité, trouvant de la nouveauté dans l’ordinaire et proposant des contenus imaginatifs et innovants. Les lauréats ont transformé des idées simples en expériences extraordinaires grâce à des approches audacieuses et des perspectives inédites. Leur travail a bousculé les codes et inspiré d’autres créateurs à porter un nouveau regard créatif sur des moments familiers, démontrant que l’innovation naît lorsque l’imagination rencontre une expression authentique.

Lauréats :

  • Mali : @ sagaba1
  • Kenya : @ therealchiche
  • Maroc : @ brahimlogia

@ therealchiche, du Kenya, a exprimé son enthousiasme : « Remporter le Creative Spark Award me pousse à continuer d’innover et à repousser les frontières. La campagne #MyPowerMoment nous a challengés à explorer la créativité sous de nouveaux angles, et je suis honorée que ma vision ait trouvé un écho auprès des publics à travers le continent. Ce n’est que le début de ce que les créateurs africains peuvent accomplir. »

The Visual Master Award

Attribué aux influenceurs dont les œuvres témoignent d’une maîtrise visuelle exceptionnelle, en termes de composition, de couleurs et de lumière, transformant chaque image en une véritable expérience esthétique. Ces créateurs ont élevé la photographie et la vidéographie mobile au rang d’art, produisant des contenus visuellement saisissants qui ont captivé les audiences. Leur excellence technique, alliée à une forte vision artistique, a donné naissance à des récits immersifs bien au-delà de la simple narration.

Lauréats :

  • Égypte : @ ali_hustler
  • Nigeria : @ jennifrank29
  • Cameroun : @ mayole_francine

The TECNO Partner Award

Un hommage aux partenaires créateurs de long terme, profondément alignés avec la philosophie de marque de TECNO et particulièrement engagés dans la valorisation de TECNO AI. Véritables compagnons de la marque, ils incarnent la vision de TECNO qui consiste à fusionner technologie et inspiration humaine. Leur engagement constant à démontrer comment l’intelligence artificielle innovante de TECNO permet aux créateurs d’exprimer pleinement leur potentiel et de partager leurs moments uniques avec le monde a été déterminant.

Lauréats :

  • Ouganda : @ solo . md
  • Sénégal : @ cheikhetaltesse
  • Nigeria : @ izziboye

« Être reconnu en tant que partenaire TECNO signifie énormément pour moi », a partagé @ solo . md, d’Ouganda. « TECNO AI a transformé ma manière de créer du contenu et de me connecter à mon audience. Ce partenariat va bien au-delà de la technologie : il s’agit de croire aux voix africaines et de nous donner les moyens d’amplifier nos messages. Je suis fier de représenter cette vision et enthousiaste à l’idée de ce que nous allons construire ensemble. »

Les lauréats ont été sélectionnés dans le cadre de la campagne #MyPowerMoment, un appel à participation lancé à l’échelle du continent, invitant les créateurs à soumettre des contenus photo ou vidéo originaux inspirés de l’un des quatre thèmes suivants : Power your Glory, Power your Rise, Power your Joy et Power your Creativity. Les soumissions ont capturé des instants de transformation personnelle, de joie pure ou d’expression créative guidée par l’imagination, reflétant la diversité des récits qui façonnent aujourd’hui la culture digitale africaine.

Les TECNO Glory Night Awards n’ont pas seulement célébré l’excellence : ils ont réaffirmé l’engagement de la marque en faveur de l’écosystème créatif africain. En réunissant des influenceurs de tout le continent à l’occasion de la CAN, TECNO renforce le lien entre sport, technologie et culture.

L’investissement de la marque dans la communauté des créateurs s’inscrit dans son ambition de favoriser une intégration plus profonde entre ses solutions technologiques et les forces culturelles qui façonnent les marchés africains. Cette célébration s’inscrit dans une démarche globale visant à renforcer l’association de TECNO avec la CAN, à engager les créateurs et à élever les campagnes menées par les KOLs à travers des contenus à forte résonance émotionnelle.

Alors que la soirée touchait à sa fin, l’atmosphère était empreinte d’une fierté collective, non seulement pour les lauréats, mais pour l’élan créatif du continent tout entier. Les Glory Night Awards ont marqué un moment clé pour la nouvelle génération de conteurs africains, qui portent désormais leurs trophées comme des symboles de reconnaissance, de visibilité et de leur rôle grandissant dans la construction du récit digital de l’Afrique.

La nuit s’est achevée, mais les moments créés continueront de briller, car avec TECNO, chaque instant a le pouvoir de devenir extraordinaire.

Aux côtés des KOL Night Awards, TECNO a conçu une zone exclusive d’expérience produits, où les experts de la marque ont guidé Joeboy à travers ses derniers appareils, mettant en avant les fonctionnalités de photographie alimentées par l’IA, spécialement pensées pour les créateurs de contenu, en parfaite cohérence avec l’esprit « Power Your Moment ». Cette démonstration lui a permis de tester des outils d’édition en temps réel, facilitant ainsi les workflows créatifs en mobilité.

L’un des temps forts a été la station photo 3D intégrant TECNO AI : les KOLs y ont posé avec l’appareil, qui offre des performances renforcées en basse luminosité et une optimisation avancée des portraits — des atouts clés pour sublimer leurs contenus visuels. Nombre d’entre eux ont également capturé des images en coulisses instantanément, transformant l’expérience en moments facilement partageables, à l’image de l’ambiance festive de l’événement.

Dans l’espace TECNO AI Ecosystem, les KOLs ont pris part à des démonstrations interactives, testant notamment des équipements de réalité virtuelle connectés à l’écosystème intelligent ou encore des outils de traduction et de synthèse assistés par l’IA sur le MEGAPAD. Ces sessions immersives illustrent comment les technologies interconnectées de TECNO permettent aux créateurs d’élargir leur portée créative tout en gagnant en efficacité.

Distribué par APO Group pour TECNO Mobile.

À propos de TECNO :
TECNO est une marque technologique innovante, pilotée par l’intelligence artificielle, présente dans plus de 70 pays sur cinq continents. Engagée dans la transformation de l’expérience numérique sur les marchés émergents, la marque allie design contemporain, technologies de pointe et intelligence artificielle. Aujourd’hui, TECNO propose un écosystème complet de produits alimentés par l’IA, comprenant des smartphones, des objets connectés, des ordinateurs portables, des tablettes, des dispositifs gaming intelligents, le système d’exploitation HiOS ainsi que des solutions pour la maison connectée. Guidée par sa philosophie « Stop At Nothing », TECNO continue de favoriser l’adoption des technologies les plus avancées et encourage chacun à poursuivre sans relâche la meilleure version de soi-même.

Media files

Posted on

TECNO Glory Night Awards, Co-Hosted with TikTok Live and Confederation of African Football (CAF), Celebrated Africa’s Top Influencers and the “Power Your Moment” Spirit at Africa Cup of Nations (AFCON) Morocco

Source: APO

TECNO Glory Night Awards (www.TECNO-Mobile.in), jointly organized with TikTok Live and CAF, celebrated the creativity of pan-African KOLs powered by TECNO AI. With the launch of TECNO’s “Power Your Moment” campaign during AFCON, this theme has been widely recognized by KOLs, stimulating the creation of a large amount of creative content and fully showcasing their power moments in everyone’s lives.

As TECNO elevates its long-standing relationship with AFCON into its new title as the Official Global Partner, the brand gathered Africa’s leading digital voices for a landmark celebration in Morocco. This signature event spotlighted the influencers whose creativity, authenticity, and cultural impact embody the spirit of “Power Your Moment.”

The ceremony was conceived as a tribute to the individuals who, through their creativity, narrative power, and cultural impact, are shaping the future of digital expression across Africa. Influencers from more than twenty countries attended the evening, joined by AFCON football legends, media partners, and TECNO executives. Together, they formed a rare cross-section of talent, influence, and creative leadership.

Throughout the evening, TECNO presented five major awards, each recognizing a unique dimension of creative excellence. The award winners are as follows:

The Moment Excellence Award

Presented to influencers who best captured the emotional soul of “Power Your Moment,” delivering stories filled with depth, authenticity, and resonance. These winners stood out through their compelling narratives that deeply resonated with audiences across Africa. Their content showcased authentic moments of triumph and emotion, creating powerful connections that exemplified what it means to truly “Power Your Moment.” Through their creative storytelling and genuine engagement, they captured hearts and inspired communities, earning recognition for their ability to transform everyday experiences into memorable digital moments.

Winners:

Nigeria: @ ultimatekombo2

Tanzania: @ eng_makelele

Morocco: @ hajar_arssalanee

“This award represents every creator across Africa who believes their story matters,” said @ ultimatekombo2 from Nigeria. “TECNO has given us the tools and platform to turn our everyday moments into something powerful. This recognition inspires me to continue creating content that resonates with our communities and showcases the beauty of our shared experiences.”

The Moment King/Queen Award

Celebrating the influencers whose outstanding data performance, interactions, views, and follower growth, redefined true influence during the campaign. These creators dominated the digital landscape with content that not only captured attention but sustained engagement at remarkable levels. Their ability to consistently connect with massive audiences while driving meaningful interactions demonstrated their mastery of the platform and their genuine influence within their communities.

Winners:

Nigeria: @ liquorose_

Ivory Coast: @ MIMImimitiktok0101

Senegal: @ fallu_etsesvideos

The Creative Spark Award

Recognizing influencers who consistently push the boundaries of creativity, finding novelty in the ordinary and presenting imaginative, breakthrough content. These winners transformed simple concepts into extraordinary experiences through innovative approaches and fresh perspectives. Their work challenged conventions and inspired others to see familiar moments through new creative lenses, proving that innovation thrives when imagination meets authentic expression.

Winners:

Mali: @ sagaba1

Kenya: @ therealchiche

Morocco: @ brahimlogia

@ therealchiche from Kenya expressed her excitement: “Winning the Creative Spark Award pushes me to keep innovating and breaking boundaries. The #MyPowerMoment campaign challenged us to see creativity in new ways, and I’m honored that my vision connected with audiences across the continent. This is just the beginning of what African creators can achieve.”

The Visual Master Award

Awarded to influencers whose works demonstrated exceptional visual artistry, mastery of composition, color, and light, turning every frame into an aesthetic experience. These creators elevated mobile photography and videography to an art form, crafting visually stunning content that captivated audiences. Their technical excellence combined with artistic vision resulted in content that didn’t just tell stories but created immersive visual journeys.

Winners:

Egypt: @ ali_hustler

Nigeria: @ jennifrank29

Cameroon: @ mayole_francine

The TECNO Partner Award

A tribute to long-term creator partners who deeply align with TECNO’s brand philosophy and especially contribute to the communication of TECNO AI. They are the true companions of the brand, resonating with TECNO’s vision of blending technology with human inspiration. These partners have consistently demonstrated their commitment to showcasing how TECNO’s innovative AI technology empowers creators to unlock their full potential and share their unique moments with the world.

Winners:

Uganda: @ solo . md

Senegal: @ cheikhetaltesse

Nigeria: @ izziboye

“Being recognized as a TECNO Partner means everything to me,” shared @ solo . md from Uganda. “TECNO AI has transformed how I create content and connect with my audience. This partnership goes beyond technology, it’s about believing in African voices and giving us the resources to amplify our messages. I’m proud to represent this vision and excited for what we’ll build together.”

The winners were selected through the #MyPowerMoment campaign, a continent-wide call for entries that invited creators to submit original photo or video content inspired by one of four themes: Power your Glory, Power your Rise, Power your Joy and Power your Creativity. Submissions captured moments of personal transformation, pure happiness, or imagination-driven expression, reflecting the diversity of stories that define African digital culture today.

The TECNO Glory Night Awards not only celebrated achievement, they reaffirmed the brand’s commitment to empowering Africa’s creative ecosystem. By bringing together influencers from across the continent at AFCON, TECNO strengthens the bridge between sport, technology, and culture.

The brand’s investment in the creator community aligns with its ambition to foster deeper integration between its technology offerings and the cultural forces shaping African markets. This celebration is part of a wider effort to strengthen TECNO’s association with AFCON, engage creators, and elevate KOL-driven campaigns through emotionally resonant content.

As the evening concluded, the atmosphere reflected a sense of collective pride, not only for the winners but for the continent’s creative momentum. The Glory Night Awards marked a defining moment for Africa’s next generation of storytellers, who now carry their trophies as symbols of recognition, visibility, and their rising role in shaping Africa’s digital narrative.

The night may have ended, but the moments created will continue to shine, because with TECNO, every moment has the power to become extraordinary.

Along with KOL Night Awards, TECNO curated an exclusive product experience zone: brand guides walked Joeboy through its latest devices, spotlighting AI-driven photography features tailored for content creators—aligning with the “Power Your Moment” ethos. The demo let the artist test real-time editing tools, streamlining on-the-go creative workflows.

A highlight was the 3D photo station with TECNO AI : KOLs posed with the device, which offers boosted low-light performance and portrait optimization—key capabilities to elevate their visual content. Many snapped behind-the-scenes shots instantly, turning the experience into shareable moments that mirrored the event’s festive energy.

At the TECNO AI Ecosystem showcase, KOLs engaged with interactive demos: trying VR gear linked to the smart ecosystem, or testing AI translation/summarization tools on the MEGAPAD. These hands-on sessions highlighted how TECNO’s interconnected tech empowers creators to expand their creative reach and efficiency.

Distributed by APO Group on behalf of TECNO Mobile.

About TECNO:
TECNO is an innovative, AI-driven technology brand operating in more than 70 countries across five continents. Committed to transforming the digital experience in emerging markets, the brand combines contemporary design, cutting-edge technology, and artificial intelligence. Today, TECNO offers a comprehensive AI-powered ecosystem, including smartphones, wearables, laptops, tablets, intelligent gaming devices, the HiOS operating system, and smart home solutions. Guided by its “Stop At Nothing” philosophy, TECNO continues to lead the adoption of advanced technologies and encourages individuals to relentlessly pursue the best version of themselves.

Media files

.

Posted on

KZN road safety operations net 100

Source: Government of South Africa

KZN road safety operations net 100

A total of 100 people have been arrested in Newcastle, KwaZulu-Natal, by the officers of the Road Traffic Inspectorate (RTI) for violating various traffic laws this past weekend.

The arrests were part of the #NenzaniLaEzweni operation aimed at ensuring road safety, tackling drunk driving, reckless driving, illegal activities – such as undocumented foreign truck drivers with fake licences – and ensuring roadworthiness.

“The #NenzaniLaEzweni Operation is a resounding success and very effective. This morning, we are observing many visitors returning home after spending quality time in various parts of KwaZulu-Natal,” MEC for Transport and Human Settlements Siboniso Duma said on Monday.

Between 6am and 7am, the province recorded more than 600 cars passing through the Marrianhill Toll Plaza.

“Throughout the festive season, we are ensuring the safety of national and international visitors on our roads. Equally, we are prioritising the safety of the people of this province who are using our road networks.

“The energized Road Traffic Inspectorate team is ensuring visibility today. We warn motorists of zero tolerance against anyone who is violating the National Road Traffic Act,” the MEC said. – SAnews.gov.za

nosihle

32 views

Posted on

Choosing a career? In a fast-changing job market, listen to your inner self – counsellor

Source: The Conversation – Africa – By Kobus Maree, Professor of Educational Psychology, University of Pretoria

The world of work today, in the 21st century, is far more unpredictable than it was in the 20th century. Jobs come and go, roles change constantly, and automation and digital disruption are the only constants. Many young people will one day do jobs that don’t yet exist or did not exist a few years ago. Change is the new normal.

In this world, career counselling focuses on navigating repeated transitions and developing resilience. It is about employability and designing meaningful work-lives – not about finding a single “job for life”. It recognises that economic activity is part of wider social realities.

At its heart is the search for a sense of purpose.

As a career counsellor and academic, I’ve been through decades of innovation, research, and practice in South Africa and beyond. I have found that the work of US counselling psychologist Mark Savickas offers a useful way to understand how people build successful and purpose-filled careers in changing times.

His career construction theory says that rather than trying to “match” people to the “right” environment, counsellors should see their clients as authors of their own careers, constantly trying to create meaning, clarify their career-life themes, and adapt to an unpredictable world.

In simple terms, this means in practice that career decisions are not just about skills or interests, but about how we make sense of our lives. They are about our values and how we adapt when the world shifts.

In my own work I emphasise that career counselling should draw on people’s “stories” (how they understand themselves) as well as their “scores” (information about them). This is why I developed instruments that blend qualitative and quantitative approaches to exploring a person’s interests.

I also think career counselling should be grounded in context – the world each person lives in. For example, in South Africa, young people face multiple career-life transitions, limited opportunities and systemic constraints, such as uneven and restricted access to quality education and schooling, lack of employment opportunities, and insufficient career counselling support. My work in this South African context emphasises (personal) agency, (career) adaptability, purpose, and hope.

Read more: Millions of young South Africans are without jobs: what are the answers?

This goes beyond “what job suits you best”, into a richer, narrative-based process. Clients recount their career-life story, identify “crossroads”, reflect on their values and purpose, and design their next career-life chapters. Essentially, this approach helps them listen to themselves – to their memories, dreams, prospects, values, and emerging self- and career identities – and construct a story that really matters to the self and others.

I also believe that career counsellors should try to help people deal with their disappointments, sadness and pain, and empower them to heal others and themselves.

Tips for career builders

Adaptability is a central theme in current career theory. It has four dimensions:

  • concern (about the future)

  • control (over your destiny)

  • curiosity (exploring possibilities)

  • confidence (in your capacity to act).

When you develop these capacities, you are better equipped to manage career-life transitions, redesign your career appropriately and promptly, and achieve a meaningful work-life balance.

Read more: It’s important to rethink the purpose of university education – a philosopher of education explains why

I have found that in practice it’s helpful to:

  • reflect on key “turning points” in your career-life and earliest memories

  • integrate self-understanding with awareness of what’s happening in an industry, technology and the economy

  • draw on “stories” (subjective information about yourself) and “scores” (objective data)

  • develop a sense of mission (what the job means for you personally) and vision (your contribution to society, not just your job title).

I invite you to reflect deeply on your story, identify the key moments that shaped you, clarify your values, and decide what contribution you want to make. Then (re-)design your way forward, step by step, one transition at a time.

If it’s possible, a gap year can be a good time to do this reflection, learn new skills and develop qualities in yourself, like adaptability.

One of the best pieces of advice for school leavers I’ve ever seen was this: “Get yourself a passport and travel the world.”

How a counsellor can help

One of the key tenets of my work is the belief that career counselling should be beneficial not only to individuals but also to groups of people. It should promote the ideals of social justice, decent work, and the meaningful contribution of all people to society.

Read more: Millions of young South Africans are jobless: study finds that giving them ‘soft’ skills like networking helps their prospects

For me, the role of practitioners is not to advise others but to enable them to listen to their inner selves.

To put it another way: in a world of uncertainty, purpose becomes a compass; a North Star. It gives direction. By helping you find the threads that hold your life together and your unique career story, a counsellor helps you take control of your career-life in changing contexts.

There’s also a shift of emphasis in career counselling towards promoting the sustainability of societies and environments on which all livelihoods are dependent.

Career counselling is more vital than ever – not a luxury. It’s not about providing answers but about helping people become adaptive, reflective, resilient and hopeful.

– Choosing a career? In a fast-changing job market, listen to your inner self – counsellor
– https://theconversation.com/choosing-a-career-in-a-fast-changing-job-market-listen-to-your-inner-self-counsellor-268920

Posted on

Doornkop building collapse to be investigated

Source: Government of South Africa

Doornkop building collapse to be investigated

Minister of Public Works and Infrastructure, Dean Macpherson, has requested an investigation into the circumstances surrounding the collapse of a building in Doornkop, Johannesburg.

The tragic incident claimed the lives of three people, including a child. Three others have been taken to hospital with injuries.

“This is a deeply distressing incident. My thoughts and condolences are with the families and loved ones of those who lost their lives, and with all those who were injured as a result of this tragic collapse. 

“As the Department of Public Works and Infrastructure, we are committed to accountability and to ensuring that all necessary steps are taken to strengthen safety and oversight across the construction sector, in order to protect both workers and the public.

“We will respect due process and will cooperate fully with all regulatory bodies throughout the investigation. The safety of construction workers and the public remains our utmost priority. There will be a thorough investigation, and once all the facts have been established, appropriate action will be taken,” Macpherson said.

According to the department, the Council for the Built Environment (CBE) has been requested to investigate the cause of the collapse, “identify any responsible parties, and recommend appropriate actions to prevent similar incidents in future”.

“The Minister emphasised that the investigation will be thorough and transparent, and conducted with full cooperation with relevant regulatory authorities.

“He reaffirmed that the safety of construction workers and the public remains the Department of Public Works and Infrastructure’s highest priority, and that appropriate action will be taken once all the facts have been established,” the department said. – SAnews.gov.za

NeoB

40 views

Posted on

Search underway for SANDF member swept away in flooded river

Source: Government of South Africa

Search underway for SANDF member swept away in flooded river

A search is underway for a South African National Defence Force (SANDF) member, who was swept away while attempted to cross a heavily flooded river during a routine patrol at the Lebombo Border Post in Mpumalanga.

According to the SANDF, the incident occurred on Christmas when a military vehicle carrying two members of the SANDF Military Police attempted to cross a river while conducting their duties during the execution of Operation Corona.

“Tragically, the body of one SANDF member has since been recovered. The second member remains missing.

“An extensive search and rescue operation is currently underway. The South African Police Service (SAPS) Diving Rescue Team, supported by an SANDF Oryx helicopter, continues to search for the missing member. 

“The rescue mission remains ongoing, and all efforts are being made to locate the member as quickly as possible,” the SANDF said in a statement.

The operation remains ongoing and the media is requested to “provide space to allow search and rescue efforts to continue and to enable the families to be duly informed and supported”.

“The Minister of Defence and Military Veterans, Angie Motshekga, Deputy Ministers of Defence and Military Veterans, Major General (retired) Bantu Holomisa, Richard Hlophe together with the Secretary for Defence, Dr Thobekile Gamede, as well as the Chief of the South African National Defence Force, General Rudzani Maphwanya, have conveyed their heartfelt condolences to the family, friends, and colleagues of the deceased member.

“They have also expressed their deep concern and solidarity with the family of the missing member during this difficult time,” the statement said. – SAnews.gov.za

NeoB

36 views

Posted on

Forum des Opérateurs pour la Garantie de l’Émergence Économique en Afrique (FO.GE.CA) Dubaï 2025 : des sociétés du groupe MIR Holding distinguées, illustration d’une trajectoire entrepreneuriale partie du Sénégal vers les hubs économiques mondiaux

Source: Africa Press Organisation – French


Lors de la 18e édition du Forum des Opérateurs pour la Garantie de l’Émergence Économique en Afrique (FOGECA), tenu du 18 au 20 décembre 2025 à Dubaï, plusieurs sociétés du groupe MIR Holding SAS (https://MIRHolding.Odoo.com) ont été distinguées pour la qualité de leurs réalisations, leur structuration opérationnelle et leur capacité à évoluer dans des environnements économiques internationaux particulièrement exigeants.

Le FOGECA est un rendez-vous économique de haut niveau qui réunit chaque année des dirigeants d’entreprises, investisseurs, institutions et décideurs publics venus d’Afrique, du Moyen-Orient, d’Europe et d’Asie. Les distinctions attribuées à cette occasion visent à récompenser des entreprises capables de démontrer, au-delà du discours, une réelle capacité d’exécution, de gouvernance et de création de valeur durable.

Trois sociétés distinguées, trois secteurs stratégiques

Parmi les entités du groupe reconnues cette année figurent :

JC Maclean International, spécialisée dans le fit-out et l’aménagement intérieur haut de gamme pour des projets résidentiels, commerciaux et corporate. Implantée à Dubaï, la société s’est imposée par son exigence technique, la maîtrise de projets complexes et le respect de standards internationaux en matière de qualité, de délais et de sécurité.

Moustev Limousine Dubaï, entreprise de VTC haut standing, distinguée pour son approche intégrée et sa capacité à accompagner les entreprises dans la gestion opérationnelle de leurs besoins, notamment dans des contextes multiculturels et multi-pays. Son modèle repose sur la fiabilité, la réactivité et l’adaptation aux réalités locales comme internationales.

Majestic Living Properties, plateforme immobilière orientée vers le développement, la commercialisation et l’accompagnement d’investissements résidentiels et commerciaux. La société a été reconnue pour sa vision du logement et de l’investissement immobilier, combinant transparence, qualité des actifs et expérience client, notamment entre l’Afrique et le Moyen-Orient.

Une reconnaissance qui dépasse les trophées

Pour MIR Holding SAS, ces distinctions ne constituent pas une finalité mais la reconnaissance d’un processus de construction entrepris sur la durée. Elles traduisent la capacité de sociétés issues d’un groupe africain à se structurer, à attirer des talents et à opérer avec succès dans des hubs économiques mondiaux, tout en conservant une lecture pragmatique des marchés.

Présent à Dubaï lors du forum, Mouhamad Dieng, fondateur-dirigeant de MIR Holding et Président de la fondation Mouhamad Rassoul Dieng, a rappelé que cette trajectoire est d’abord le fruit d’une discipline entrepreneuriale et d’une vision long terme.

« Ces distinctions récompensent avant tout le travail d’équipes engagées et la solidité de modèles bâtis pour durer. Elles montrent qu’en partant de réalités locales, en restant exigeant sur la structuration et la gouvernance, il est possible de construire des entreprises capables d’évoluer au plus haut niveau international », a-t-il déclaré.

Natif de Guédiawaye, au Sénégal, Mouhamad Dieng a souligné que cette reconnaissance internationale porte également un message d’inspiration pour les jeunes entrepreneurs sénégalais et africains : celui d’une réussite fondée sur le travail, la méthode et la capacité à penser global sans renier ses racines.

Un signal pour l’écosystème économique sénégalais

Dans un contexte où le Sénégal cherche à renforcer la place de son secteur privé sur les chaînes de valeur régionales et internationales, la reconnaissance des filiales de la MIR Holding au FOGECA illustre le potentiel d’entreprises africaines capables de s’imposer hors de leurs marchés d’origine.

À travers ses différentes entités, MIR Holding SAS poursuit une stratégie de développement fondée sur la structuration d’entreprises solides, la montée en gamme des services et l’ouverture vers des marchés à forte valeur ajoutée, en particulier entre l’Afrique et le Moyen- Orient.

Les distinctions obtenues à Dubaï s’inscrivent ainsi dans une dynamique plus large, où la crédibilité se construit par les résultats, la constance et la capacité à créer un impact économique réel.

Distribué par APO Group pour MIR Holding.

Contact Presse :
Elisabeth TINE
Chargé Communication
contact@brainz-sn.com
Tel. 00 33 843 99 47

Posted on

Fórum dos Operadores para a Garantia da Emergência Econômica na África (FO.GE.CA) Dubai 2025: empresas do grupo MIR Holding distinguem-se, ilustrando uma trajetória empresarial iniciada no Senegal rumo aos principais hubs econômicos globais

Source: Africa Press Organisation – Portuguese –

Baixar .tipo

Durante a 18a edição do Fórum dos Operadores para a Garantia da Emergência Econômica na África (FOGECA), realizada de 18 a 20 de dezembro de 2025 em Dubai, várias empresas do grupo MIR Holding SAS (https://MIRHolding.Odoo.com) foram distinguidas pela qualidade de suas realizações, por sua estruturação operacional e por sua capacidade de evoluir em ambientes econômicos internacionais particularmente exigentes.

O FOGECA é um encontro econômico de alto nível que reúne anualmente dirigentes empresariais, investidores, instituições e decisores públicos provenientes da África, do Oriente Médio, da Europa e da Ásia. As distinções atribuídas nesse contexto visam reconhecer empresas capazes de demonstrar, para além do discurso, uma real capacidade de execução, de governança e de criação de valor sustentável.

Três empresas distinguidas, três setores estratégicos

Entre as entidades do grupo reconhecidas este ano estão:

JC Maclean International, especializada em fit-out e design de interiores de alto padrão para projetos residenciais, comerciais e corporativos. Estabelecida em Dubai, a empresa se destacou por sua exigência técnica, pelo domínio de projetos complexos e pelo cumprimento de padrões internacionais de qualidade, prazos e segurança.

Moustev Limousine Dubai, empresa de transporte executivo premium (VTC), distinguida por sua abordagem integrada e por sua capacidade de apoiar empresas na gestão operacional de suas necessidades, especialmente em contextos multiculturais e multinacionais. Seu modelo baseia-se na confiabilidade, na rapidez de resposta e na adaptação às realidades locais e internacionais.

Majestic Living Properties, plataforma imobiliária voltada ao desenvolvimento, à comercialização e ao acompanhamento de investimentos residenciais e comerciais. A empresa foi reconhecida por sua visão do setor habitacional e do investimento imobiliário, combinando transparência, qualidade dos ativos e experiência do cliente, especialmente entre a África e o Oriente Médio.

Um reconhecimento que vai além dos troféus

Para a MIR Holding SAS, essas distinções não representam um fim em si mesmas, mas o reconhecimento de um processo de construção empreendido ao longo do tempo. Elas refletem a capacidade de empresas oriundas de um grupo africano de se estruturar, atrair talentos e operar com sucesso em hubs econômicos globais, mantendo ao mesmo tempo uma leitura pragmática dos mercados.

Presente em Dubai durante o fórum, Mouhamad Dieng, fundador e dirigente da MIR Holding e presidente da Fundação Mouhamad Rassoul Dieng, destacou que essa trajetória é прежде de tudo o resultado de uma disciplina empreendedora e de uma visão de longo prazo.

“Essas distinções recompensam прежде de tudo o trabalho de equipes comprometidas e a solidez de modelos concebidos para durar. Elas mostram que, partindo de realidades locais e mantendo altos padrões de estruturação e governança, é possível construir empresas capazes de atuar no mais alto nível internacional”, declarou.

Natural de Guédiawaye, no Senegal, Mouhamad Dieng ressaltou que esse reconhecimento internacional transmite também uma mensagem de inspiração para os jovens empreendedores senegaleses e africanos: a de um sucesso fundamentado no trabalho, no método e na capacidade de pensar globalmente sem renegar suas raízes.

Um sinal para o ecossistema econômico senegalês

Em um contexto no qual o Senegal busca fortalecer a posição de seu setor privado nas cadeias de valor regionais e internacionais, o reconhecimento das subsidiárias da MIR Holding no FOGECA ilustra o potencial de empresas africanas capazes de se impor fora de seus mercados de origem.

Por meio de suas diferentes entidades, a MIR Holding SAS segue uma estratégia de desenvolvimento baseada na estruturação de empresas sólidas, na elevação do nível de seus serviços e na abertura para mercados de alto valor agregado, particularmente entre a África e o Oriente Médio.

As distinções obtidas em Dubai inserem-se, assim, em uma dinâmica mais ampla, na qual a credibilidade é construída por meio de resultados, consistência e capacidade de gerar um impacto econômico real.

Distribuído pelo Grupo APO para MIR Holding.

Contato para a Imprensa:
Elisabeth TINE
Responsável de Comunicação
contact@brainz-sn.com
Tel.: 00 33 843 99 47